When it comes to web designing, people often fail to ignore the easy tasks that have the biggest impact. I am talking about the low-hanging fruits/tasks that can drastically improve your website performance. Creating webpages that have a strong impact, fully optimized website pages and provide useful information is essential for reaching our objective.
You will only be able to comprehend this fact when you will recognize that some website pages on your website are more important than others which are also called landing pages. Perhaps, it would be obvious for many of you, but there are some who are completely unaware of this truth.
Conventional Search Engine Optimizers don’t realize the importance of the landing pages and the number of conversions that could get them. It is for this very reason, they fail to apply this knowledge to their websites and boost conversions.
In this post, I will demonstrate some SEO tips to convert your website into a revenue-generating engine for your business. Each site is a different form than the other – one way or the other. However, generally speaking, there are four pages that are more important on a site.
How to determine the potential pages?
Easy, they are your most visited web pages and the pages on which visitors are stopping by:
- Home Page
- Contact Us Page
- About Us Page
- Service page
- Demo page
- Request a quote page
Even if your most visited web pages differ from the aforementioned list, you’ll still be able to develop an idea to optimized website pages in this post.
Table of Contents
- Optimized Website Home Page
- Optimized Website Contact Us Page
- SEO for About Us Page
- SEO for Blog
- Frequently Asked Questions:
1: Optimized Website Home Page
Your homepage must have a big headline, so you can place the important information right below it in the center of the page which is also known as a tagline. This is the text placed on the first interaction to create or cater to the need of a visitor-related to our business and services.
Just the way you have made your headline obvious to grasp visitors’ attention, in the same way, make it apparent to the users where they are supposed to go next and what they should do after taking an action. This way, your site can have a flow.
How to execute it?
Call to Actions or CTA is the way to do it. Make your CTAs as prominent as possible. Your homepage can have several different CTAs but make these buttons clickable and large, so it becomes easy for them to choose the right one.
Often, it is observed that users use the home page to find what they need or where they like to go next. Thus, your navigation menu needs to be absolutely clear.
Moreover, want to impress your Optimized website visitors? Here are some great tips:
- Write compelling and clear content explaining why they should choose you.
- Use visuals that match your brand and target audience.
- Make your content easy to read with numbers, headers, and bullet points.
- Give a short description of your offerings and link to more detailed pages for each service or product.
- Provide a summary of what visitors can find on your website.
2: Optimized Website Contact Us Page
Be certain that your web designing company should put all the information visitors are looking for above the fold area when designing the contact us page. This information includes your firm’s phone number, email address, mailing address, location on the map, contact form, and so on.
Additionally, the “Contact Us” page on a website is very important for connecting businesses with potential customers. Recent research show that 51% of visitors want to find contact info easily, and 44% will leave a site if they can’t find it. A good “Contact Us” page helps build trust and engagement, leading to more inquiries and sales. It’s like a bridge that connects people and helps businesses succeed.
Why you should ensure SEO compliance?
The contact us page on your website provides the most crucial details to customers that are looking to gain more details of your products/services or have the intent to place an order.
Hence, using CTA copy like “Email Now” and “Chat Now” to gratify such users’ intent instantly because that is why they have come to your contact us page. Also, it gives them the feeling of the existence and credibility of your business.
This will not only give the users what they want but also enable you to ask them to take the desired action in return. Since the aim of your business is not just to disseminate information, but to demand response too.
3: SEO for About Us Page
The users visit the about us page to know about the company, the services, the strength, and how do they work with the clients. So make sure they’ll find the answers to all their obvious questions without having to scroll down. It means you have to place all the information above the fold area which will help them create a good image about your business and take action accordingly.
Mind you, a lot of visitors are not just seeking more information; they are in quest of deeper engagement. Sate their thirst by providing at least one CTA.
Furthermore, The “About Us” page is essential on a website because it introduces the business to visitors and makes a strong first impression. It’s a platform to show the company’s values, mission, and history, which builds trust with potential customers.
To make the page better, follow these tips from VirtueNetz:
- Keep it short and interesting by using engaging stories to connect with the audience.
- Add relevant pictures and share the team’s background, expertise, and achievements.
- Focus on the customers and include a clear call-to-action to improve the user experience and encourage exploring the website further.
- Remember to update the page regularly to show current accomplishments and goals.
4: SEO for Blog
A professional WordPress web development company Sydney will always ensure that all the information on your blog is tidily organized, so your visitors can gain the info that has brought them to your blog. Allow your users to find “most popular”, “most recent”, or other articles on your blog by creating different categories.
Boost more conversions by including CTAs that let your users easily download a free resource, subscribe to the blog, etc. Additionally, integrate CTA buttons in the core design of your website so they can appear on each post.
To further increase the engagement, place CTAs in the footer, on the sidebars, and in other places on your website.
Frequently Asked Questions:
1: What pages does a website need?
Most websites have several pages like Home, About Us, Products/Services, Contact, Blog (if they choose to have one), and sometimes more pages like Testimonials, FAQ, and Gallery, based on the type of business.
2: How do you build discovery & relevance for search engines?
To make search engines notice and understand your website better, do these things: create great and relevant content, pick the right words to describe it, make your website load fast, get links from trustworthy sites, and make sure it looks good on mobile devices.
3: What is the website’s potential page optimization?
The potential page optimization for the website involves improving the website content better, using the right words, speeding it up, and getting good links from other sites. Also, make sure it looks good on mobile.
4: How many pages does a website have?
Websites can have different numbers of pages. Simple sites might have just one page, while big e-commerce or corporate sites can have hundreds of pages. The number of pages depends on the website’s complexity and purpose.
5: How to find all pages on a website?
To discover all website pages, check if there’s a sitemap. If not, you can employ web crawlers or online tools that index site content.