When developers and graphic designers are working on a website they are so engaged in the product or service that it gets tough for them to perceive and examine every possible user experience issue. Here tracking comes in real handy. It enables you to gain wealth of information and draw educated conclusions, which is critical in aiding you detect your users’ needs and wants.
If you are still failing to attract relevant users, then there is certainly something not working efficiently for you or your users might be experiencing other issues. With testing and tracking, you can recapitulate and make the changes that are necessary to improve the user experience. Most of all, you should be willing to look beyond the research and aesthetics.
Secret: Sometimes designers get so hyper about improving a design that they make themselves believe as if they have really improved it. To evade such a situation, designers must allocate one or two hours each week to dig deep into data, so they can informed changes and decisions.
4: Seek Outside Opinion or Advice
Seeking outside opinion or advice is another way to resolve design issues.
Allowing someone who isn’t a part of your project to see your work will give you fresh view of your website that you may not have gotten otherwise. You can gain advice from different people, such as fellow designers, stakeholders and or employees who haven’t seen your project before.
While gaining an outside opinion is always well-received, but make sure to test it in order to uncover whether it really works. When it comes to testing there is no better option to test your UX than user testing. There are numerous way to user test, A/B testing with analytics software such as Google Analytics, or actually see how they use your website.
However, seeking outside opinion doesn’t mean that you have to agree to everything they say. Furthermore, if a same thing is highlighted by different users, then it is highly likely there is a graving issue. At the end of the day, it’s you who have to determine what’s best for your site.
Secret: The ideal way to collect user feedback is via services like Invision, or simply open up a channel to get your fellow designers take on it.
5: Storytelling Makes Things Easier
Want to make difficult concepts easier?
Tell your users a story. Storytelling enable your users to comprehend and remember complex ideas without any trouble. This way, your brand will not only be able to describe users’ needs and scenarios, but also be able to emotionally connect with them, which will further engross them in your site.
Businesses can learn a lot from companies like Graze that has effectively used storytelling for branding. The official website of Graze clearly explains to its users what exactly they proffer and how they have humanized their site to enhance user experience.
The best part about storytelling is it empowers you to understand your users closely. Think of it this way, to serve a customer well, you need to know him or her well. Meaning, the more info/stories you have on a customer the better you will be able to comprehend them. In brief, the more you will learn the better you will adapt when you are selling to users.
You can also use storytelling during testing. It will acquaint you with different user experiences to have an exact idea who they are, what they have understand and learned. Having such knowledge will only help you make better decisions that in turn will improve the site performance.
Secret: Do not hesitate to accept user behavior and feedback. Leverage tools like Mixpanel and Intercom to explore this course and let the outcome decide future needs and iterations.
Conclusion:
It’s a web development company’s job to carefully outline the requirements and elaborate the details. So if you are looking to create a superlative user experience, then opt for a professional graphic designing company in HK such as VirtueNetz that can deliver results.