Each year we get to see new styles and elements in web design.
While it’s not a compulsion to make use of every new trend that comes your way, many of them have the potential to boost your visitors’ experience. With so many options to choose from, it gets really challenging for web designers to determine which styles and elements are worth considering.
To narrow down their search, VirtueNetz has short-listed four important elements of contemporary web design that can be incorporated in a website to enhance its performance.
- Large Hero Images
- Card Design
- Large & Unique Font
- Background Videos
Large Hero Images
A large hero image is the latest in thing. Medium.com, a popular publishing site, is a prime example in this regard. The site has used a large hero image in above the fold area with little text and no call to action or social buttons. This accentuates the visual experience and encourages its users to scroll down and read more.
Large hero images can also be used in the backdrop with content on top, like the one on Uber’s website. Irrespective of the approach you may use, large hero images can visually convey your story to the visitors without relying on the text.
However, make sure that the images you use are responsive because your users have high expectations and they are accessing your site from their desktops, tablets and smartphones. By using responsive images, you will allow them to have the same experience no matter whichever device they may use.
2: Card Design
Pinterest was the first to utilize card design and since then web designing companies and marketers have become a fan of this layout. The card design is everywhere on the web because it transmits information in bit sized chunks that is perfect for scanning.
The cards help you in keeping the homepage clean and organized because they break up different pieces of content and make it easy for users to pick and choose the articles they want to read.
For this very reason, the card design is swiftly becoming popular among B2C and B2B websites as it's relatively easy for users to digest the information in chunks.
But, just like the large hero images, you should use responsive card designs so their number and size can adapt accordingly as the screen size gets larger or smaller.
3: Large & Unique Font
Businesses are using a large and unique font to aid their customers in instantly recognize them as compared to their competitors. The New Yorker, for instance, is recognized through its use of unique typography, Adobe Caslon Pro. In fact, it’s not the only business that is using large font, startups and technology companies such as Zero are also leveraging the unique typography (Blokletters-Balpen) to segregate themselves from the competition.
The best thing about large typography is it uses one style trend across the site to lead users from one section to another. The New Yorker again serves as a good example in this regard.
However, you must ensure that your web designing company should consider your favorite font’s applicability across computers and browsers. Else, your website will appear awkwardly when it is accessed through different browsers and devices.
4: Background Videos
Your customers love stories and there is no better way to quench this thirst than integrating a video that plays automatically in the backdrop. Not only it will add a lot to the site, but also diminish the need to have huge chunks of content that elaborate your business.
Let’s consider Wistia’s example. As soon as you land on the homepage of this website a large background video automatically starts playing. This background video is a great way to catch visitor’s eye, who can later click through to view the main video.
Research has also shown that our brain processes videos 60,000 times faster than text. So there is no reason to evade background videos when redesigning or launching a new site.