Whether you have a business that services a mostly local market or a global audience, implementing a solid SEO strategy is highly advantageous. Search engine optimization (SEO) helps the visibility of your website, creates a user-friendly experience, and generates a steady flow of targeted traffic to your website among many other things. In the past, most SEOs cared about little more than ranking your website for a set of keywords. Just as Google has made continual updates to improve the search results, a good SEO strategy has evolved as well.
Commonly when people think about building brand awareness, strategies such as billboards, networking, and offline ads come to mind. While those things can help in building brand awareness, failing to incorporate digital strategies into the process would be a costly mistake. Even better, since they are searching for what you offer, you are paying to build brand awareness with a targeted audience.
If you have a lawn mowing service, I may be very aware of it but if I live in an apartment, I won’t have a need. SEO promotes you to those with a problem your business can solve. High organic rankings will yield a higher average conversion rate than using pay-per-click. In addition, if you set your PPC budget too low, your ads will not even be shown to numerous interested searchers. On the flip side, failing to properly optimize your PPC campaign can result in a lack of clicks or as bad, untargeted traffic wasting your budget.
While PPC ads are a great way to supplement a digital marketing strategy, failing to include SEO would be a costly mistake.
Several studies have indicated that the majority of searches for local businesses come from mobile devices. As you may recall, a few months ago Google made it known that having a mobile-friendly website was a must. While the update did not affect as many search results as initially expected, it made it very clear that you need to cater to a mobile audience. A solid SEO strategy will do a couple of things to make that happen.
The first and most simplistic step is to make sure your website is mobile-friendly. The second thing a solid strategy will do is look at the variation between desktop searches and mobile searches. This will help you identify the searches you should optimize for to reach nearby consumers. So don’t waste time and visit VirtueNetz.com today to find out what the best SEO experts can do for your business.