20 Ways to Increase Conversion Rate of a Website in 2016

Gaining traffic to your website is awesome but taking advantage of that is also important instead losing out those visitors. So improving conversion rates of your website is extremely critical. Sometimes a little change to your website can prompt remarkable change in conversion rates and if you combine several small and big tweaks then it can really bring significant change in your results.

Being a Hong Kong’s website design company, our team at VirtueNetz have researched a few great ways that can help increase conversion rates of your website and convince people to take action whether it’s filling out an enquiry form or making a purchase directly from your website.

Avoid Too Many Web Design Options

When people are given too many options on a website then it creates confusion for them and they face difficulty choosing a particular product or service. You need to offer clear picture of your products so they can quickly make a decision while sitting on your website. It is also good to tell people your recommended or mostly sold item with a few good reviews so they can be fast in making a quick purchase and giving you a good amount of conversion rates.

Information is the Key

We have noticed that a common mistake people make in websites is that they don’t provide enough information of the particular product or service they try to sell. People prefer to see more images and videos so they can quickly decide whether to purchase or not. A lot of text based content is also not good as most of the people don’t want to read too much information. Let’s take an example of Amazon and eBay. They provide a lot of content of most products they sell and this is one of the reasons they sell millions of things online. You need to communicate the value of the products or services you sell along with the price so they can easily judge the worth.

Contact Info

Make sure you include contact information for people to get in touch with you as it builds trust and confidence. Your location address should be properly explained so they can reach you if they want.

Discount Coupons and Incentives

It is good to offer some discount bonuses at the checkout stage i.e. free shipping or certain percentage off. It builds interest in people and they do come back for their next purchase.

Backup with Proof

We understand you would be claiming too much but at the same time you need to back it up whatever you say. People don’t normally take your words but also they want to see some evidence so offer customer testimonials, some case studies and reviews on your website.

Remove Diversion

It is one of the major factors of a website. If you want people to focus on a single product then remove other irrelevant information so people don’t get distracted from the main goal you want to achieve. For example on your landing page, you can minimize information and prompt only the particular product or service you actually want to sell. The more action options you offer to your visitors the less they are to make a decision.

Web Service Guarantees

People love price matching and money back guarantees as it gives them a confidence that if your product or service doesn’t satisfy their needs, they can always have their paid money back. So they think of win-win situation. At the same time it builds their trust on your company and they revert to you for their next choice.

High Quality Images

Use high quality images on your website. Try to choose some paid stock photos from famous websites like ThemeForest, iStockPhoto etc.  Photos of happy and smiling faces create more conversion rate. Use more images and videos compared to the text as it gives them a quick decision making option.

Use Buttons in Web Design

Use more buttons than long phrased links and instead include a hyper link behind the button so whenever they click on that it redirects them over to the desired link. If someone is viewing your website on a mobile device then buttons play an important role as it allows them to quickly read information and take an appropriate action.

Single Column Web Layout

Try to use single column layout instead of double as it increase conversion rates of websites. At the bottom of the page, use ‘back to top’ button and on every page use ‘back to home’ buttons..

Use Personal Photo

That’s okay you can use personal photo in somewhere on your website to give people an impression that there is a real person behind the business.

Testimonials and Reviews

Use testimonials and reviews of customers on your website. You can sign up on a website called TrustPilot and ask your customers to give you rating and post a review that you can easily integrate to your website.

Focus on Benefits of Your Products

You need to be clear about the benefits of your products. It is good to list out features but some people don’t understand technical terms and rather want to know the end results or benefits of the particular product.

Strong Action Verbs

Use strong call to action verbs so people can feel a real experience by clicking on the particular button or link. You can try words like ‘Get it now’, ‘Grab it now’ etc

Headline Matters

Be careful when writing a headline of your landing page or website’s home page. It should be interesting and catchy.

 Use Videos

If you are selling products online then it will be good to post video information and some video guides so people can easily understand what your products exactly offer. It will help them quickly adopt benefits and make a purchase.

Attractive Landing Pages

Create exclusive landing pages of a particular product or service that you can use for a SEO purpose i.e. pay-per-click ads and AdWords so people can directly land to the page that you are actually trying to market.

Social Media Followers

It is good to explain the amount of the followers or counts you have on social networks like Facebook, Twitter, Google Plus so they know the numbers of people trust in your brand.

Related Products

When someone is viewing a particular product on your website then it is suggested to show some more but related products so they may take interest in those as well.

Tangible Products

If you are selling tangible products online then it is good to show them some stock numbers so they know how many are left or in stock. This action will make them decide promptly and ultimately will give your website a good conversion rate.

4 Conversion-Centric Design Traits That Nudge Visitors to Take Desired Actions

If an online business has to pinpoint one single metric that outshines all the others in impact, it will underline ‘conversion rate’. Conversion means potential visitors of your site who end up purchasing from your business.

But, how you CONVERT?

Well, there are numerous elements on your site which works together to convert. This includes web design, content of your site, search engine optimization and social media. In order to make them work together you have to get them right.

You can attain excellent results, but first you need to understand the significance of web design in increasing conversion rate. The guidelines to create good web design haven’t changed, be it a landing page or a large website. Here’s what you need to consider when acquiring web development services to boost conversions:

Never Ignore Usability

Is your website user-friendly and intuitive? These two are the key design factors that strongly influence conversion. Usability is gauged in terms of the ease with which visitors can do various tasks on your site and the speed with which they can finish them off.

Usability features, however, can vary from the projected utility of a website. An intricate drop down menu may not be required on a landing page, but it can prove a vital addition on an e-commerce site as it makes navigation easy.

Users form their opinion about the usability of a site in the first few seconds after they land on it. To create a good first impression, online businesses can take design cues from a competitor’s site, their own existing sites or by conducting tests on various design templates in user groups.

Incorporate Conversion-Centric Design Traits

Certain design traits have a significant impact on conversion. Once you got them right, they will nudge your users to take desired actions. Following are a few conversion-centric design traits that will help you boost your website’s conversion rate.

  • Fast Load Time
  • Large Headings
  • Stick With Design Aesthetics
  • Make Your Customers Happy

1: Fast Load Time:

Fast load time is essential for the success of any website. Your users don’t like to wait, it annoys them. To keep them on your site for long period, you ensure that the insightful content on your site must load as quickly as possible. To boost your website’s load time, combine style sheets with multiple scripts and opt for CSS instead of buttons, images, background colors, etc. – evade Flash at all cost. Now test the speed of your site and directly gain insights from Google.

2: Use Large Headings

To highlight important elements and or information pieces on your site, use large headings. Also, persist with the same font hierarchy. Since readers derive key indications from it about the significance and nature of the content.

3: Stick With Design Aesthetics

A website is a medium for e-retailers to communicate with their target audience. This communication needs to be pleasant. So your visitors can sense that welcome feel and prolong their stay on your site to explore it thoroughly. You can make this possible by adhering to the design aesthetics.

For example, website visuals and color scheme plays a vital role in purchase decisions. It also affects emotions and increases brand recognition. Images, buttons, text, arrows, white spaces and lines are successfully used in aesthetic manner to divert users’ attention towards CTA (call to action).

Amazon and eBay serves as leading examples in this regard.

4: Make your Customers Happy

Strive to make your customers happy because a dissatisfied customer share his or her experience with others and such news always travel fast. To avoid disgrace, you must carefully design your website because a poor layout, difficult navigation, excessive or irrelevant content, too many clicks to gain access or locate a product/service can sabotage your efforts to own a profitable site. More importantly, the cost of fixing these issues is way higher than making them right in the first place.

Top 5 Trending Factors Majority Online Businesses May Not Know

The world we know is changing rapidly. Consequently, it has become an obligation for businesses to keep themselves current with the trending factors in order to stay ahead of their competition. This is particularly true for companies selling a wide variety of products and services over internet.

In today’s highly visual market, web design is crucial for online businesses. In 2016, the web layout has seen a major shift in focus as developers have moved from zest to simplicity with an aim to boost leads and conversions. Utility and responsiveness have also continued to remain the centre of attention.

What Does This Suggests?

This implies good design is absolute, but great design is what online retailers require. Let’s examine some trending factors in web design services that have drastically changed online user experience.

1: Personalized Experience

Personalized web experience is no longer limited to remembering shopping cart details or email addresses for login purpose. It has surpassed the traditional borders. Ever noticed while scrolling through Facebook, ads you see in the sidebar are for sites that are recurrently visited by you? Wondering how those sites have pulled this off? Simple, the sites you visit frequently, use cookies to store your information, so later they can proffer you true personalized experience while browsing.

2: Visual Treat 

Designers are striving more than ever to make the websites a visual delight for users because visuals are more appealing to them than pages of text. With shorter attention spans, developers are looking to make websites more alluring. Even newspapers across different parts of the world have now realized the significance of videos.

As a result, easily generatable QR codes that were initially integrated in websites can now be seen in newspapers too. The reason being is people want information in easily digestible form. Hence clear and direct communication is the way forward for e-businesses.

3: Automating Code  

Many are of the view that coding in CSS and HTML is still a cool thing to do. Unfortunately that’s not the case any longer as the era of HTML and CSS is nearly over. The two programming languages have now been replaced by some excellent software such as Adobe Reflow and Macaw. The software have given designers wings and empowered them to double-up the code.

4: Modern Metro

You may not have heard this term before, but you have surely seen the pictures that act as titles and bear little text to describe an icon. Microsoft Windows 8 was the first prime example in this regard where tiles were created to offer an intuitive and fascinating interface. Apart from Microsoft Windows, Pinterest and Instagram are two sites that have used this kind of design. Both managed to create lot of excitement among their users with this distinctive design approach.

5: Brand Promotion    

Though Macaw and Adobe Reflow have overshadowed HTML, but the cool programming language still offer some amazing features. Automatically playing videos in the backdrop once a webpage is uploaded, is one such feature that is keeping the language alive even in this era. In fact, brands have found a new way in HTML 5 videos to promote themselves and attract potential buyers.

Conclusion:

In future, web design will be centered around users. New layouts will be conceived by keeping the user needs in view, so they can be satisfied at all times. Business will be more than willing to proffer their users personalized content in order to amplify their sales and reduce their costs.

Yet, web designing is a fast changing domain that is hard to predict because technical advancements and change in human psychology can turn things around at point in time. Still, one can foretell minimalistic designs and customized user experiences will rule. Businesses that fail to comprehend the trending factors will continue to struggle.

Personalized Website, The Way to Skyrocket Your Sales

Personalized service is something that every customer wish to receive each time they walk into their favorite store. Though cut throat competition across the industries has already forced brick and mortar stores to deliver personalized service, but online businesses have yet to catch this breeze. However, rapidly increasing competition in the online world has now induced online companies to revisit their strategy. In fact, a lot of them have already embraced the notion of delivering personalized web experiences and the first thing they have done to achieve the task is redesign their websites. WHY?

Well, the answer to it is pretty candid. They want to add the personalized element to their website so both potential and everyday customers can feel like it was specifically created for them. Personalized service is not limited to warmly greeting or receiving customers, it extends beyond it. We at VirtueNetz believe it covers smooth navigation, reduced shopping cart abandonment rate, providing instant online support, knowing where your customers left off and more.

How to Create a Personalized Web Experience?

You can create a memorable web experience by auto filling a form that a user has previously filled, remembering products of a shopping cart or knowing the wants and preferences of your users. But, how can you determine the wants and preferences of your users? Personalization begins with data. User behavior and clicks are at the core of how personalization actually works.

A web development company can get this information about your site by using a tool called Google Analytics. Here is a list of information that you can gain from this tool:

  • Keywords and search queries
  • Interface and device type
  • Buying pattern/history
  • Referring source
  • Ad clicks
  • Time and day
  • Location
  • Shows age and gender of users
  • How often a user visits your site
  • Navigation and click patterns
  • Indicate user preferences

Using and implementing personalization elements, however, is a different story as it varies from site to site considering their business objectives. Besides using afore listed information to create a personalized website, here is what else you can consider to further boost the user experience.

Think of Seasonal Trends

Seasonal trends is one of the little tricks that can make your site deliver even more personalized experience. To catch on to seasonal trends, all you need to do is take advantage of latest events, happenings, holidays and or weather conditions and create an experience that feels “trendy”.

This specific approach can come in real handy for e-businesses that are associated with the sales and promotions because it sways potential customers to take action immediately, else they might lose an excellent opportunity.

Banana Republic is one fine example in this regard that uses imagery and words to encourage customers take instant action. For instance, Banana Republic remembers its past shoppers, who holds its loyalty card, and proffers them a special promotion when they revisit the site. Such an experience can make any client feel content.

Make it About “Customers”

To keep users interested in your site, products and or services, it’s important for an e-retailer to rely on a recommendation model. It will allow them to create a website that is more about the customer. Study have already shown that such sites have more loyal customer base because they believe the site or business knows them very well.

While this approach can work wonders of sales or subscription-based platforms, it can work for other sites too. But the key factor is that your site should adaptively discern user behavior and proffer suggestions based on those conducts.

For example, entertainment site, Hulu suggest its users new shows based on the flicks they have watched earlier. As a result, users gets engaged in the service and spend more time on the site. More importantly it makes them a loyal user of the service because they don’t want to switch to a service that might not comprehend their preferences.

5 Quick and Easy Ways to Create a Website, Even If You are Not Technically-Savvy

In this age of technology, where proliferation of mobile devices has made it possible for people to shop from the comforts of their home, having a world wide web for a business seems obvious. But it turns out that over 50 percent of the small businesses in the US are still operating without a basic website. One can imagine that acquiring web development services may not fit into their budget. Yet it’s not a good excuse, particularly when you can explore quick and easy ways to create a website without having the technical knowledge.

VirtueNetz has listed a few sources below that can greatly help you in this regard:

i. CloudCart

The e-commerce sector has witnessed a rapid increase in the past few years and this trend is not likely to lose pace in the near future. In fact, more e-stores are emerging on the scene with every passing day and there are many out there that are waiting in the wing. Whereas, others are exploring ways how they can launch their e-store quickly and easily.

Ever heard of CloudCart??

CloudCart is excellent platforms that can aid you create a first-rate online e-commerce website without engaging into a distressing process. On top of it, you can have your site build in no more than 30 seconds. Incredible isn’t it? All you need to do is simply create an account, then select a template for your site, add products and VOILA.

You are ready to sell your stuff.

If that sound too good then think again. You can do all this without bearing any hefty charges. All you have to pay is a small monthly subscription fee and you can get your hands on a horde of features. In addition, you’ll get round-the-clock support service that speaks your language and can resolve your issues instantly.

ii. Unsplash

Finding free high resolution images is one of the toughest errands that web designers come across. But Unsplash has finally resolved this problem. The website that can also be called the Holy Grail of designers has an extensive collection of free and high resolution images. Anyone can copy, modify or reproduce these images and use them on any site. What’s more, it uploads 10 new images after every 10 days.

iii. BeTheme

Like Unsplash, BeTheme is also a heavenly thing for developers. The dazzling site proffers more than 180 pre-made web layouts that can be installed with just one click and boasts 20 different header styles. Above all, the team behind BeTheme has ensured that the layouts should upload faster and offer smooth navigation to end users.

If that doesn’t please you, then here is more. In case, you are not technically strong BeTheme team still have you covered. HOW? The builders and visual composers from the team are at your disposal, so you can have the theme adjusted according to your needs. Furthermore, BeTheme offers most commanding web administration services. It means administering your website won’t be an issue.

iv. Wufoo

Whether you are looking to create a contact form, evaluation form or feedback form for your website, Wufoo can assist you with all of these. In fact, the amazing web-based application can even manage your website’s form. You can use the drag-and-drop UX to create a website form while the app takes care of everything else that is required to keep it up and running.

Furthermore, it also provides you with analytics that allows you to track the results of form and create reports from the collected information. At this point in time, you may not be that keen to create a contact form for your website, but it won’t be too long before you realize it can of great benefit to you as your users will surely appreciate it.

v. PowerMockup

Prototyping web, mobile or desktop applications is a routine work for developers. With PowerMockup now this daily errand has become lot easier for designers. The useful toolkit transforms your Microsoft PowerPoint into a wireframing tool and that too in a few clicks. Also, you can take advantage of the vast collection of icons in the PowerMockup to add zing to your website or you can simply import and export your desired images.

Besides prototyping the toolkit can also be utilized to spruce up your presentations. You will be amazed to see how easily you can create excellent storyboards with it in your first try. Even if you are not an expert in, PowerMockup can allow you to create splendid presentations as it is extremely user friendly.