When it comes to web development, call to action buttons (CTAs) are often ignored. Now and then designers fail to comprehend what exactly makes a good call to action button, besides knowing they should be attractive and can fluently merge in the overall layout. Unfortunately, call to action buttons are one of the elements on websites that are too significant to be designed without understanding what actually makes them effective.
After all, the core purpose of creating a call to action button is to encourage visitors take some action. It’s crucial to get at least an elementary understanding of how language, scale, color and other factors effect the conversion rate of call action buttons. The concept of creating these buttons isn’t too complicated, but it certainly takes some consideration and planning to develop an effective call to action buttons for a specific website.
Impetus Behind Creating CTAs
The term call to action is itself a bit vague, but these buttons can surely be used for a variety of functions. As the main objective for creating call to action buttons is to sway your website visitors do something like request for information, add a product to shopping cart, download something or just do nearly anything else.
Since call to action buttons serves varied purposes therefore, a lot of thinking goes into what really you aim to achieve with them. Your target audience, desired action and the type of site all can play major role in how to design the best call to actions button.
Types of CTAs
There are various types of call to action buttons and each aims to influence visitors perform a specific action. But, these actions can vary substantially. Here VirtueNetz.com has listed call to action buttons that are widely used by majority of the web designers across the globe.
i. Add to Cart Button
The “add to cart” call to action button is one of the most widely used buttons, particularly on e-commerce sites. You can find this button on individual product pages as their key objective to tempt customers purchase an item. Some of the most common design elements you have seen in add to cart buttons have plain wording, such as Buy Now, Add to Bag or simply Add to Cart. Whereas, typical icons a web development company or web designer use for these buttons are bags or carts.
ii. Sign Up Button
If you are a frequent internet user, ‘Sign Up’ button is something you may have come across innumerable times. Since it is being frequently used by email, social media, job and several other sites. Sign Up buttons are used for two different purposes. The first and most common type is lined with sign up forms whereas the second is associated with add to cart buttons as a way for visitors to make purchases and sign up for an account or service.
iii. Learn More Button
The other most commonly used call to action button is ‘Learn More’. These buttons are usually found at the end of a teaser information block that are customarily found on the homepage. The goal to create these buttons is to entice visitors with a small piece of an intriguing information and make them stay for longer period. It is due to this fact, Learn More buttons are generally oversized and simple because this design help e-commerce sites gain visitors’ attention effortlessly.
iv. Download Button
In case, you want your visitors to take possession of something, then there is no better option than Download button. These buttons allow users to download specific data like, song, pdf files, etc. Many web designing companies in the US prefer to add more information to these buttons such as download size or version info, as compared to other types.
v. Trial Button
Trial button is another excellent option for business websites to persuade their visitors to try their offerings. Generally, such offerings come in the form of free trials. For instance, you can try a new service free of charge for limited period, but it varies from site to site. Some developers do not have a preference to add much information to trial buttons, but others like to proffer more.