4 Lip Smacking Landing Pages a Company Should Serve – Part 2

2: Create Landing Page for Publicizing Next Edition of an Event

Or simply write “2015 Event Remained Extremely Successful” and place a button or tab below this caption which may read “Notify Me About 2016 Event”. It will allow you to generate leads from the first event’s page, when interested people start to share their personal information by clicking the notification button.

In the same way, you can use the emails of customers who have attended your first event or bought products when they have sold out for your marketing purpose. Furthermore, you can leverage landing page creation tools such as LeadPages to redirect all your visitors from a current event page to an expired event page.

You can even benefit from visitors’ slip-ups. For instance, if your visitor enters an incorrect URL on your site or webmaster link, he/she wouldn’t find the required information they are looking for. So how you can retain such a visitor?

Use your 404 page creatively. Start-off with an apology as it’s the best way to make up for the mess. In addition, you can offer your visitors email opt-in option to make them feel special along with enticing offer, if your proposition is good enough, then visitors won’t mind sharing their details with you.

Shae Baxter has done a wonderful job with her 404 landing page by proffering free updates and SEO course.

By the same token, an email unsubscription page can also be used to retain customers. Take HubSpot for instance. Its creative message ‘Sorry to See You Go’ on email unsubscription page is an excellent example of gaining a second chance to retain visitors.

3: Treat Your Homepage Like a Landing Page

Many would be wondering why they should treat their homepage like a landing page.

Well, the answer is pretty straightforward. It’s your most visited page on the site. This makes it of great value to your firm and you certainly don’t want it to have a poor design.

So what will you do?

You’ll look to retain maximum visitors by fixing all the design issues. There are several businesses that have encountered this problem and therefore, they were not too keen to share their homepage designs. But, after fixing all the design related issues they managed to carve out high converting homepages.

Here are 2 special tweaks that aid them resolve this issue:

  • A Call to Action in Above-the-Fold Area – The area immediately visible to your site visitors is considered extremely precious for your company. Since content placed in this particular area gets more attention than any other place on the site.

So it’s critical that you use your CTA in this area. It could be an option for signing up or link to some of your most popular products or service that can pique a new visitor’s interest.

Guide Users with a Story – When a user lands on to a page, he/she can choose any path to walk down. Predicting which route they’ll take is not that easy. But, there is a way out. Create an intriguing story that can direct your visitors where you have placed your links. The best option would be to place the links at the bottom of your homepage as in many cases it has helped businesses significantly reduce their bounce rate.

4: Landing Page for Micro-Commitment

In case, you are looking to get your visitors’ micro commitment by introducing them to some of your key products and or services, then this type of landing page is the best choice.

All it requires is a summary of your product that will convince the potential customers to click-through to your site. Though it’s a baby step in generating leads, but it aids you warm up the visitors and build a momentum towards purchase by encouraging them to complete the transaction.

And you know what’s the best part about it?

This type of landing page remains non-intrusive.

Furthermore, if gaining consultation appointments is your goal, then this page can again prove quite useful to compel your potential customers say “yes”. Before it takes them to the page where actual conversion come to pass.

Rocket Memory has used this micro-commitment principle and it was able to record a 271 percent increase in their opt-in rate and reduced their cost for each lead by 76 percent.

Word of Advice:

So the next time you are looking to create a site or redesign an existing one, make sure that your web designing company must integrate these landing pages. VirtueNetz has helped its clients create and incorporate such pages to their site and you too can acquire its first-rate services to achieve desired results.

4 Conversion-Centric Design Traits That Nudge Visitors to Take Desired Actions

If an online business has to pinpoint one single metric that outshines all the others in impact, it will underline ‘conversion rate’. Conversion means potential visitors of your site who end up purchasing from your business.

But, how you CONVERT?

Well, there are numerous elements on your site which works together to convert. This includes web design, content of your site, search engine optimization and social media. In order to make them work together you have to get them right.

You can attain excellent results, but first you need to understand the significance of web design in increasing conversion rate. The guidelines to create good web design haven’t changed, be it a landing page or a large website. Here’s what you need to consider when acquiring web development services to boost conversions:

Never Ignore Usability

Is your website user-friendly and intuitive? These two are the key design factors that strongly influence conversion. Usability is gauged in terms of the ease with which visitors can do various tasks on your site and the speed with which they can finish them off.

Usability features, however, can vary from the projected utility of a website. An intricate drop down menu may not be required on a landing page, but it can prove a vital addition on an e-commerce site as it makes navigation easy.

Users form their opinion about the usability of a site in the first few seconds after they land on it. To create a good first impression, online businesses can take design cues from a competitor’s site, their own existing sites or by conducting tests on various design templates in user groups.

Incorporate Conversion-Centric Design Traits

Certain design traits have a significant impact on conversion. Once you got them right, they will nudge your users to take desired actions. Following are a few conversion-centric design traits that will help you boost your website’s conversion rate.

  • Fast Load Time
  • Large Headings
  • Stick With Design Aesthetics
  • Make Your Customers Happy

1: Fast Load Time:

Fast load time is essential for the success of any website. Your users don’t like to wait, it annoys them. To keep them on your site for long period, you ensure that the insightful content on your site must load as quickly as possible. To boost your website’s load time, combine style sheets with multiple scripts and opt for CSS instead of buttons, images, background colors, etc. – evade Flash at all cost. Now test the speed of your site and directly gain insights from Google.

2: Use Large Headings

To highlight important elements and or information pieces on your site, use large headings. Also, persist with the same font hierarchy. Since readers derive key indications from it about the significance and nature of the content.

3: Stick With Design Aesthetics

A website is a medium for e-retailers to communicate with their target audience. This communication needs to be pleasant. So your visitors can sense that welcome feel and prolong their stay on your site to explore it thoroughly. You can make this possible by adhering to the design aesthetics.

For example, website visuals and color scheme plays a vital role in purchase decisions. It also affects emotions and increases brand recognition. Images, buttons, text, arrows, white spaces and lines are successfully used in aesthetic manner to divert users’ attention towards CTA (call to action).

Amazon and eBay serves as leading examples in this regard.

4: Make your Customers Happy

Strive to make your customers happy because a dissatisfied customer share his or her experience with others and such news always travel fast. To avoid disgrace, you must carefully design your website because a poor layout, difficult navigation, excessive or irrelevant content, too many clicks to gain access or locate a product/service can sabotage your efforts to own a profitable site. More importantly, the cost of fixing these issues is way higher than making them right in the first place.

Top 5 Trending Factors Majority Online Businesses May Not Know

The world we know is changing rapidly. Consequently, it has become an obligation for businesses to keep themselves current with the trending factors in order to stay ahead of their competition. This is particularly true for companies selling a wide variety of products and services over internet.

In today’s highly visual market, web design is crucial for online businesses. In 2016, the web layout has seen a major shift in focus as developers have moved from zest to simplicity with an aim to boost leads and conversions. Utility and responsiveness have also continued to remain the centre of attention.

What Does This Suggests?

This implies good design is absolute, but great design is what online retailers require. Let’s examine some trending factors in web design services that have drastically changed online user experience.

1: Personalized Experience

Personalized web experience is no longer limited to remembering shopping cart details or email addresses for login purpose. It has surpassed the traditional borders. Ever noticed while scrolling through Facebook, ads you see in the sidebar are for sites that are recurrently visited by you? Wondering how those sites have pulled this off? Simple, the sites you visit frequently, use cookies to store your information, so later they can proffer you true personalized experience while browsing.

2: Visual Treat 

Designers are striving more than ever to make the websites a visual delight for users because visuals are more appealing to them than pages of text. With shorter attention spans, developers are looking to make websites more alluring. Even newspapers across different parts of the world have now realized the significance of videos.

As a result, easily generatable QR codes that were initially integrated in websites can now be seen in newspapers too. The reason being is people want information in easily digestible form. Hence clear and direct communication is the way forward for e-businesses.

3: Automating Code  

Many are of the view that coding in CSS and HTML is still a cool thing to do. Unfortunately that’s not the case any longer as the era of HTML and CSS is nearly over. The two programming languages have now been replaced by some excellent software such as Adobe Reflow and Macaw. The software have given designers wings and empowered them to double-up the code.

4: Modern Metro

You may not have heard this term before, but you have surely seen the pictures that act as titles and bear little text to describe an icon. Microsoft Windows 8 was the first prime example in this regard where tiles were created to offer an intuitive and fascinating interface. Apart from Microsoft Windows, Pinterest and Instagram are two sites that have used this kind of design. Both managed to create lot of excitement among their users with this distinctive design approach.

5: Brand Promotion    

Though Macaw and Adobe Reflow have overshadowed HTML, but the cool programming language still offer some amazing features. Automatically playing videos in the backdrop once a webpage is uploaded, is one such feature that is keeping the language alive even in this era. In fact, brands have found a new way in HTML 5 videos to promote themselves and attract potential buyers.

Conclusion:

In future, web design will be centered around users. New layouts will be conceived by keeping the user needs in view, so they can be satisfied at all times. Business will be more than willing to proffer their users personalized content in order to amplify their sales and reduce their costs.

Yet, web designing is a fast changing domain that is hard to predict because technical advancements and change in human psychology can turn things around at point in time. Still, one can foretell minimalistic designs and customized user experiences will rule. Businesses that fail to comprehend the trending factors will continue to struggle.

5 Untold Web Design Secrets Revealed (Part 1)

Creating first-rate user experience is a daunting task. To attain this task and sate your visitors, it is essential to anticipate their needs and make educated decisions and estimations on their behalf. Then, combined them with other project requirements, such as coding and content creation, and it becomes fairly easy to be overwhelmed.

While there is lot to learn about best practices of user experience, there are some untold secrets that can aid you make quicker and better design decisions. Here VirtueNetz has unveiled 5 untold web design secrets that proffers awesome user experiences by concentrating on end goals.

1: Resolve Problems, Instead of Further Complicating Things

Overwhelming user experiences resolve problems and assist users meet their goals. If you are unsure or believe that something can cause problem, cease the work and take your time to address the issue before it emerges as a problem and irritate your visitors later on. This can be something as simple as fixing a contact us form and as difficult as not having enough means to effectively power your website.

Leading e-commerce platforms such as American Eagle Outfitters is a prime example in this regard. When you visit this site to buy items online, you get to view pictures of products taken from different angles. These pictures help address the issue of not being able to physically touch or hold an item like the way you do in brick and mortar stores. But, at the same time it creates a new need – the need to see every inch of the product.

Secret: Every web page is created for a purpose. Prioritize that purpose and the need of each page and then ask yourself whether you have done everything to meet them.

2: Never Design in Parts

User experience entails the whole kit and caboodle about your website. Though it’s easy to concentrate on ensuring that the checkout process on your site is flawless, or visitor onboarding process is seamless, but it’s better to contemplate and refine your website as a whole. Even a staggering initial experience can swiftly be darkened if the later interactions on your site are not well designed.

The advent of responsive web design is a fantastic example of connectivity and experience. Earlier, web designing companies and developers used to create great websites for desktop users, but the surge in the use of smartphones and tablets compelled them to revisit their approach. The lack of responsive web design degraded the experience of mobile users. As a result, responsive web design came into being as designers realized that the desktop design and experience should work regardless of whichever device a user may use.

To proffer a consistent experience, it is vital that a website should be designed in whole rather in parts. Because when you design in parts, your users feel disconnect as they don’t get that consistency while moving from one page to another.

Secret: Once you are done designing a site or adding new features to it, ask your fellow designer, who is not associated with the project, to review it. Carefully listen to what your fellow have to say about the site and analyze whether it achieves what you were aiming to accomplish.

3: Conduct Thorough Research and Monitor Everything

In order to achieve the desired results you must keep track of everything. Even a single click should be recorded. You need to monitor every page load and test every page layout to detect which version converts better.

With tools like Statcounter, Chartbeat and Google Analytics, you can track and collect info about your users, such as their location, time spent on your site, pages visited by them, device they were using, speed of their internet and even demographics.

Popular social media platform Twitter has lately tested different UI changes such as Heart for Likes, Moments, etc. It was an A/B testing, which means Twitter presented some of the users with one thing while others with different thing. This testing allowed the social site to see if the tested UI changes were worth it. The recent changes in the site suggests that the tests have worked well for the platform.

To Be Continued…..

5 MUST have Call to Actions and Their Significance

When it comes to web development, call to action buttons (CTAs) are often ignored. Now and then designers fail to comprehend what exactly makes a good call to action button, besides knowing they should be attractive and can fluently merge in the overall layout. Unfortunately, call to action buttons are one of the elements on websites that are too significant to be designed without understanding what actually makes them effective.

After all, the core purpose of creating a call to action button is to encourage visitors take some action. It’s crucial to get at least an elementary understanding of how language, scale, color and other factors effect the conversion rate of call action buttons. The concept of creating these buttons isn’t too complicated, but it certainly takes some consideration and planning to develop an effective call to action buttons for a specific website.

Impetus Behind Creating CTAs

The term call to action is itself a bit vague, but these buttons can surely be used for a variety of functions. As the main objective for creating call to action buttons is to sway your website visitors do something like request for information, add a product to shopping cart, download something or just do nearly anything else.

Since call to action buttons serves varied purposes therefore, a lot of thinking goes into what really you aim to achieve with them. Your target audience, desired action and the type of site all can play major role in how to design the best call to actions button.

Types of CTAs

There are various types of call to action buttons and each aims to influence visitors perform a specific action. But, these actions can vary substantially. Here VirtueNetz.com has listed call to action buttons that are widely used by majority of the web designers across the globe.

i. Add to Cart Button

The “add to cart” call to action button is one of the most widely used buttons, particularly on e-commerce sites. You can find this button on individual product pages as their key objective to tempt customers purchase an item. Some of the most common design elements you have seen in add to cart buttons have plain wording, such as Buy Now, Add to Bag or simply Add to Cart. Whereas, typical icons a web development company or web designer use for these buttons are bags or carts.

ii. Sign Up Button

If you are a frequent internet user, ‘Sign Up’ button is something you may have come across innumerable times. Since it is being frequently used by email, social media, job and several other sites. Sign Up buttons are used for two different purposes. The first and most common type is lined with sign up forms whereas the second is associated with add to cart buttons as a way for visitors to make purchases and sign up for an account or service.

iii. Learn More Button

The other most commonly used call to action button is ‘Learn More’. These buttons are usually found at the end of a teaser information block that are customarily found on the homepage. The goal to create these buttons is to entice visitors with a small piece of an intriguing information and make them stay for longer period. It is due to this fact, Learn More buttons are generally oversized and simple because this design help e-commerce sites gain visitors’ attention effortlessly.

iv. Download Button

In case, you want your visitors to take possession of something, then there is no better option than Download button. These buttons allow users to download specific data like, song, pdf files, etc. Many web designing companies in the US prefer to add more information to these buttons such as download size or version info, as compared to other types.

v. Trial Button

Trial button is another excellent option for business websites to persuade their visitors to try their offerings. Generally, such offerings come in the form of free trials. For instance, you can try a new service free of charge for limited period, but it varies from site to site. Some developers do not have a preference to add much information to trial buttons, but others like to proffer more.