2: Create Landing Page for Publicizing Next Edition of an Event
Or simply write “2015 Event Remained Extremely Successful” and place a button or tab below this caption which may read “Notify Me About 2016 Event”. It will allow you to generate leads from the first event’s page, when interested people start to share their personal information by clicking the notification button.
In the same way, you can use the emails of customers who have attended your first event or bought products when they have sold out for your marketing purpose. Furthermore, you can leverage landing page creation tools such as LeadPages to redirect all your visitors from a current event page to an expired event page.
You can even benefit from visitors’ slip-ups. For instance, if your visitor enters an incorrect URL on your site or webmaster link, he/she wouldn’t find the required information they are looking for. So how you can retain such a visitor?
Use your 404 page creatively. Start-off with an apology as it’s the best way to make up for the mess. In addition, you can offer your visitors email opt-in option to make them feel special along with enticing offer, if your proposition is good enough, then visitors won’t mind sharing their details with you.
Shae Baxter has done a wonderful job with her 404 landing page by proffering free updates and SEO course.
By the same token, an email unsubscription page can also be used to retain customers. Take HubSpot for instance. Its creative message ‘Sorry to See You Go’ on email unsubscription page is an excellent example of gaining a second chance to retain visitors.
3: Treat Your Homepage Like a Landing Page
Many would be wondering why they should treat their homepage like a landing page.
Well, the answer is pretty straightforward. It’s your most visited page on the site. This makes it of great value to your firm and you certainly don’t want it to have a poor design.
So what will you do?
You’ll look to retain maximum visitors by fixing all the design issues. There are several businesses that have encountered this problem and therefore, they were not too keen to share their homepage designs. But, after fixing all the design related issues they managed to carve out high converting homepages.
Here are 2 special tweaks that aid them resolve this issue:
- A Call to Action in Above-the-Fold Area – The area immediately visible to your site visitors is considered extremely precious for your company. Since content placed in this particular area gets more attention than any other place on the site.
So it’s critical that you use your CTA in this area. It could be an option for signing up or link to some of your most popular products or service that can pique a new visitor’s interest.
Guide Users with a Story – When a user lands on to a page, he/she can choose any path to walk down. Predicting which route they’ll take is not that easy. But, there is a way out. Create an intriguing story that can direct your visitors where you have placed your links. The best option would be to place the links at the bottom of your homepage as in many cases it has helped businesses significantly reduce their bounce rate.
4: Landing Page for Micro-Commitment
In case, you are looking to get your visitors’ micro commitment by introducing them to some of your key products and or services, then this type of landing page is the best choice.
All it requires is a summary of your product that will convince the potential customers to click-through to your site. Though it’s a baby step in generating leads, but it aids you warm up the visitors and build a momentum towards purchase by encouraging them to complete the transaction.
And you know what’s the best part about it?
This type of landing page remains non-intrusive.
Furthermore, if gaining consultation appointments is your goal, then this page can again prove quite useful to compel your potential customers say “yes”. Before it takes them to the page where actual conversion come to pass.
Rocket Memory has used this micro-commitment principle and it was able to record a 271 percent increase in their opt-in rate and reduced their cost for each lead by 76 percent.
Word of Advice:
So the next time you are looking to create a site or redesign an existing one, make sure that your web designing company must integrate these landing pages. VirtueNetz has helped its clients create and incorporate such pages to their site and you too can acquire its first-rate services to achieve desired results.