20 Ways to Increase Conversion Rate of a Website in 2016

Gaining traffic to your website is awesome but taking advantage of that is also important instead losing out those visitors. So improving conversion rates of your website is extremely critical. Sometimes a little change to your website can prompt remarkable change in conversion rates and if you combine several small and big tweaks then it can really bring significant change in your results.

Being a Hong Kong’s website design company, our team at VirtueNetz have researched a few great ways that can help increase conversion rates of your website and convince people to take action whether it’s filling out an enquiry form or making a purchase directly from your website.

Avoid Too Many Web Design Options

When people are given too many options on a website then it creates confusion for them and they face difficulty choosing a particular product or service. You need to offer clear picture of your products so they can quickly make a decision while sitting on your website. It is also good to tell people your recommended or mostly sold item with a few good reviews so they can be fast in making a quick purchase and giving you a good amount of conversion rates.

Information is the Key

We have noticed that a common mistake people make in websites is that they don’t provide enough information of the particular product or service they try to sell. People prefer to see more images and videos so they can quickly decide whether to purchase or not. A lot of text based content is also not good as most of the people don’t want to read too much information. Let’s take an example of Amazon and eBay. They provide a lot of content of most products they sell and this is one of the reasons they sell millions of things online. You need to communicate the value of the products or services you sell along with the price so they can easily judge the worth.

Contact Info

Make sure you include contact information for people to get in touch with you as it builds trust and confidence. Your location address should be properly explained so they can reach you if they want.

Discount Coupons and Incentives

It is good to offer some discount bonuses at the checkout stage i.e. free shipping or certain percentage off. It builds interest in people and they do come back for their next purchase.

Backup with Proof

We understand you would be claiming too much but at the same time you need to back it up whatever you say. People don’t normally take your words but also they want to see some evidence so offer customer testimonials, some case studies and reviews on your website.

Remove Diversion

It is one of the major factors of a website. If you want people to focus on a single product then remove other irrelevant information so people don’t get distracted from the main goal you want to achieve. For example on your landing page, you can minimize information and prompt only the particular product or service you actually want to sell. The more action options you offer to your visitors the less they are to make a decision.

Web Service Guarantees

People love price matching and money back guarantees as it gives them a confidence that if your product or service doesn’t satisfy their needs, they can always have their paid money back. So they think of win-win situation. At the same time it builds their trust on your company and they revert to you for their next choice.

High Quality Images

Use high quality images on your website. Try to choose some paid stock photos from famous websites like ThemeForest, iStockPhoto etc.  Photos of happy and smiling faces create more conversion rate. Use more images and videos compared to the text as it gives them a quick decision making option.

Use Buttons in Web Design

Use more buttons than long phrased links and instead include a hyper link behind the button so whenever they click on that it redirects them over to the desired link. If someone is viewing your website on a mobile device then buttons play an important role as it allows them to quickly read information and take an appropriate action.

Single Column Web Layout

Try to use single column layout instead of double as it increase conversion rates of websites. At the bottom of the page, use ‘back to top’ button and on every page use ‘back to home’ buttons..

Use Personal Photo

That’s okay you can use personal photo in somewhere on your website to give people an impression that there is a real person behind the business.

Testimonials and Reviews

Use testimonials and reviews of customers on your website. You can sign up on a website called TrustPilot and ask your customers to give you rating and post a review that you can easily integrate to your website.

Focus on Benefits of Your Products

You need to be clear about the benefits of your products. It is good to list out features but some people don’t understand technical terms and rather want to know the end results or benefits of the particular product.

Strong Action Verbs

Use strong call to action verbs so people can feel a real experience by clicking on the particular button or link. You can try words like ‘Get it now’, ‘Grab it now’ etc

Headline Matters

Be careful when writing a headline of your landing page or website’s home page. It should be interesting and catchy.

 Use Videos

If you are selling products online then it will be good to post video information and some video guides so people can easily understand what your products exactly offer. It will help them quickly adopt benefits and make a purchase.

Attractive Landing Pages

Create exclusive landing pages of a particular product or service that you can use for a SEO purpose i.e. pay-per-click ads and AdWords so people can directly land to the page that you are actually trying to market.

Social Media Followers

It is good to explain the amount of the followers or counts you have on social networks like Facebook, Twitter, Google Plus so they know the numbers of people trust in your brand.

Related Products

When someone is viewing a particular product on your website then it is suggested to show some more but related products so they may take interest in those as well.

Tangible Products

If you are selling tangible products online then it is good to show them some stock numbers so they know how many are left or in stock. This action will make them decide promptly and ultimately will give your website a good conversion rate.

Top 20 Companies Who Hired Outsourced Development

Did you know that outsourced web development service has helped several startups build their successful businesses today? We understand it requires working efficiently with quality to start any venture and you need to ensure that you have the right resources in the right place.

It’s up to your ability if you can get this going in-house. We understand that you might have limited assets and funds to hire talented or skilled resources but there is an alternative approach that you can use to get the ball rolling and go through the startup phase easily.

Here are the top 20 successful companies globally who have opted an outsourced website development strategy to launch their esteemed organizations.

AlertBoot: They decided to outsource their infrastructure –as-a-service (iaas) and used cloud hosting give boost to those areas of development.

Github: The organization has utilized various individuals who finished development work for all intents and purposes from home.

Branchout: This is one of the prominent apps that were developed completely with outsourced development services.

Staff.com: Serving as an organization that offers outsourced ability and consultants for different associations, Staff.com used the same model to develop from a start-up into an all inclusive fruitful business.

Klout: To get its innovation in the appropriate spot before dispatch, Klout depended on numerous outsourced engineers to ensure the best quality service to offer publicly.

Skype: Yes that’s true, Skype utilized a group of engineers to help them work out their business and ensure error free communication solution.

Fab: This expansive startup joined forces with engineers in India to expand financing while scaling up when their business hinted at development.

MYSQL: From the beginning, the organization accepted and demonstrated the achievement of a development technique that included utilizing the most part of outsourced staff as a part of different nations to increase operations in every area and to offer MYSQL quality database management.

SeatGeek: This organization found a significant money saving advantage to outsourcing particular errands to ability in different nations. That helped them manufacture their foundation quicker at less cost than contracting in-house staff.

Splunk: This organization, known for inquiry and investigation of information, has utilized outsourced offices to discover the ability that quickly built up their framework and arrangement.

Opera: This is a well known web browser who depended on designers from different nations to make and execute the functionality of this browser worldwide.

Pingar: While building up itself in its industry, Pingar hired outsourced web developers to build up its business.

Axeda: The organization depended on web designers to make the product and stage to offer its cloud-based arrangement.

Solix: Yes, even technology outsource organizations have utilized offshore web resources to make its base..

Cloudmunch: The Platform-as-a-Service (PaaS) company hired an Indian outsource company to bring talent it required to begin its operations.

Gliffy: This electronic charting instruments organization has swung to outsourcing for particular parts of its innovation improvement.

Mailburn: This is a great iPhone email client solution that was developed using an outsource company that assisted with a significant number of the specialized parts of the arrangement.

Squawker: Their solution was developed with the help of an outsourced software company who partnered with them to build their business.

Basecamp: The most famous project management system. The same routine of outsourcing worked for Basecamp as it formed itself into an innovation pioneer.

Mindspark:  This is one of the prominent mobile apps companies out there who utilized outsource developers to make its business and a large portion of its current applications.

We at VirtueNetz have helped numerous companies sitting at backend as an outsourced service provider to build their ventures and continuously maintained their systems.

 

7 Tips for Finding a Certified Web Developer

Are you worried and don’t know where to find a good and certified website developer for your website? If so then you have come to the right place where you will be explained 7 amazing tips for finding a top developer which can be hired on an hourly basis or on a fixed price. Being a web development company in hk, we understand that hiring can be one of the most frightening tasks when it comes to identifying and selecting team members, especially when you know a little about technical things and codes.

Here are 7 great tips, a team of VirtueNetz have evaluated for you.

Web Development Team Players

You should look for a team who work together in a perfect harmony and help the other members who fall behind. We understand they will be typing code all the day but they also need to respond to other requests in an appropriate manner. So it is best to find a professional team who have a great technical expertise and a good range of portfolio.

Meet Their Deadlines

It is also one of the most important measures you need to take before selecting one. Sometimes you have a tight deadline and the biggest terrible situation for you is when you find an web engineer telling you that he is on the case but when it comes to the delivery of the project, he doesn’t seem to be even close to submitting it. So it is important for you to look for a team of developers who not only meet deadlines but also communicate well throughout the execution of the project.

Coding Standards and Quality Compliance

When the developer is going to code, you need to decide if he meets the coding standards or not. Writing a code for a particular website isn’t enough. You need to determine if or not you will have bugs and crashes. In addition to that you will also need to figure out if the code is easy to understand and controllable for the next coder or client.

Check Development Work

Before choosing the certified website developer, make sure you check their portfolio in detail and go through the complex projects they have completed. You can also ask for the references to ensure whether they have actually worked on those projects or not.

Prototype Tests

It is good to go through prototyping tests with the website engineer you want to work with. You can do a rapid prototype tests to confirm their skill set. Viewing the engineer code and having him or her walk you through the procedure, what they’re doing and why, will help you comprehend on the off chance that they will be a solid match.

Hassle FREE Web Development

Don’t rush when it comes to selecting the developer because it will rather get you the wrong fit and it will not be easy to move to the next considering the time and cost you have spent with the previous one. So you need to sit down calmly and think about the requirements and the process you want to undergo to find the good fit. You can go through an interview over the phone or in person and a rapid prototyping tests.

 The Market Price

Some businessmen think they can get an extraordinary ability at a low cost. There are a plenty of web development freelancers out there and they will have a reach in an hourly rate for their expertise. It is good that you know the market price of the project because some developers might be costly in light of the fact that they are the best, or perhaps on the grounds that they believe you’re innocent.

5 Untold Web Design Secrets Revealed (Part 2)

When developers and graphic designers are working on a website they are so engaged in the product or service that it gets tough for them to perceive and examine every possible user experience issue. Here tracking comes in real handy. It enables you to gain wealth of information and draw educated conclusions, which is critical in aiding you detect your users’ needs and wants.

If you are still failing to attract relevant users, then there is certainly something not working efficiently for you or your users might be experiencing other issues. With testing and tracking, you can recapitulate and make the changes that are necessary to improve the user experience. Most of all, you should be willing to look beyond the research and aesthetics.

Secret: Sometimes designers get so hyper about improving a design that they make themselves believe as if they have really improved it. To evade such a situation, designers must allocate one or two hours each week to dig deep into data, so they can informed changes and decisions.

4: Seek Outside Opinion or Advice

Seeking outside opinion or advice is another way to resolve design issues.

Allowing someone who isn’t a part of your project to see your work will give you fresh view of your website that you may not have gotten otherwise. You can gain advice from different people, such as fellow designers, stakeholders and or employees who haven’t seen your project before.

While gaining an outside opinion is always well-received, but make sure to test it in order to uncover whether it really works. When it comes to testing there is no better option to test your UX than user testing. There are numerous way to user test, A/B testing with analytics software such as Google Analytics, or actually see how they use your website.

Google Analytics

However, seeking outside opinion doesn’t mean that you have to agree to everything they say. Furthermore, if a same thing is highlighted by different users, then it is highly likely there is a graving issue. At the end of the day, it’s you who have to determine what’s best for your site.

Secret: The ideal way to collect user feedback is via services like Invision, or simply open up a channel to get your fellow designers take on it.

5: Storytelling Makes Things Easier

Want to make difficult concepts easier?

Tell your users a story. Storytelling enable your users to comprehend and remember complex ideas without any trouble. This way, your brand will not only be able to describe users’ needs and scenarios, but also be able to emotionally connect with them, which will further engross them in your site.

Businesses can learn a lot from companies like Graze that has effectively used storytelling for branding. The official website of Graze clearly explains to its users what exactly they proffer and how they have humanized their site to enhance user experience.

The best part about storytelling is it empowers you to understand your users closely. Think of it this way, to serve a customer well, you need to know him or her well. Meaning, the more info/stories you have on a customer the better you will be able to comprehend them. In brief, the more you will learn the better you will adapt when you are selling to users.

You can also use storytelling during testing. It will acquaint you with different user experiences to have an exact idea who they are, what they have understand and learned. Having such knowledge will only help you make better decisions that in turn will improve the site performance.

Secret: Do not hesitate to accept user behavior and feedback. Leverage tools like Mixpanel and Intercom to explore this course and let the outcome decide future needs and iterations.

Conclusion:

It’s a web development company’s job to carefully outline the requirements and elaborate the details. So if you are looking to create a superlative user experience, then opt for a professional graphic designing company in HK such as VirtueNetz that can deliver results.

Top 5 Trending Factors Majority Online Businesses May Not Know

The world we know is changing rapidly. Consequently, it has become an obligation for businesses to keep themselves current with the trending factors in order to stay ahead of their competition. This is particularly true for companies selling a wide variety of products and services over internet.

In today’s highly visual market, web design is crucial for online businesses. In 2016, the web layout has seen a major shift in focus as developers have moved from zest to simplicity with an aim to boost leads and conversions. Utility and responsiveness have also continued to remain the centre of attention.

What Does This Suggests?

This implies good design is absolute, but great design is what online retailers require. Let’s examine some trending factors in web design services that have drastically changed online user experience.

1: Personalized Experience

Personalized web experience is no longer limited to remembering shopping cart details or email addresses for login purpose. It has surpassed the traditional borders. Ever noticed while scrolling through Facebook, ads you see in the sidebar are for sites that are recurrently visited by you? Wondering how those sites have pulled this off? Simple, the sites you visit frequently, use cookies to store your information, so later they can proffer you true personalized experience while browsing.

2: Visual Treat 

Designers are striving more than ever to make the websites a visual delight for users because visuals are more appealing to them than pages of text. With shorter attention spans, developers are looking to make websites more alluring. Even newspapers across different parts of the world have now realized the significance of videos.

As a result, easily generatable QR codes that were initially integrated in websites can now be seen in newspapers too. The reason being is people want information in easily digestible form. Hence clear and direct communication is the way forward for e-businesses.

3: Automating Code  

Many are of the view that coding in CSS and HTML is still a cool thing to do. Unfortunately that’s not the case any longer as the era of HTML and CSS is nearly over. The two programming languages have now been replaced by some excellent software such as Adobe Reflow and Macaw. The software have given designers wings and empowered them to double-up the code.

4: Modern Metro

You may not have heard this term before, but you have surely seen the pictures that act as titles and bear little text to describe an icon. Microsoft Windows 8 was the first prime example in this regard where tiles were created to offer an intuitive and fascinating interface. Apart from Microsoft Windows, Pinterest and Instagram are two sites that have used this kind of design. Both managed to create lot of excitement among their users with this distinctive design approach.

5: Brand Promotion    

Though Macaw and Adobe Reflow have overshadowed HTML, but the cool programming language still offer some amazing features. Automatically playing videos in the backdrop once a webpage is uploaded, is one such feature that is keeping the language alive even in this era. In fact, brands have found a new way in HTML 5 videos to promote themselves and attract potential buyers.

Conclusion:

In future, web design will be centered around users. New layouts will be conceived by keeping the user needs in view, so they can be satisfied at all times. Business will be more than willing to proffer their users personalized content in order to amplify their sales and reduce their costs.

Yet, web designing is a fast changing domain that is hard to predict because technical advancements and change in human psychology can turn things around at point in time. Still, one can foretell minimalistic designs and customized user experiences will rule. Businesses that fail to comprehend the trending factors will continue to struggle.