4 Lip Smacking Landing Page Types Your Company Should Serve (Part 1)

According to a research, 62 percent of the B2B businesses that uses landing pages have six or fewer landing pages in total.  One can easily guess what’s the basic thought behind it. The majority of the companies want their online visitors to focus on the essential products and services only.

It is for this very reason only 48 percent of the marketers create a new landing page for each promotional campaign. But, experts are of the view that more landing pages you create the better it is for the business.

Why?

Because more landing pages will give your site the opportunity to generate more leads.

Still didn’t get it?

Let me put it more plainly.

Each advertising campaign can be different from other since they might be targeting people with different interests and demographics. So, how can you expect that one landing page will appeal to all types of people who have dissimilar interests, demographics and straddling across various age groups, genders and etc?

Numerous studies have shown why personalized landing pages have worked wonders for companies.

  • An analysis revealed that businesses which increased their landing pages from 10 to 15 witnessed a 55 percent increase in leads.
  • Whilst corporations with over 40 landing pages have seen 12 X more leads as compared to the ones with 5 or less pages.

This clearly infers that more landing pages have a positive impact on lead generation.

But here the question arises, what type of landing pages a business should create to generate more leads?

VirtueNetz has explained different types of landing pages below. Pick the one that best meets your marketing campaign goals and business objectives.

1: Landing Page for Collecting User Info

The title clearly suggests the motive behind creating this type of landing pages. Ideally, these pages have just one button allowing users to submit their information before moving onto the next page.

Consequently, it makes them a perfect choice for companies that are looking to create a buzz about a product or service through webinar. Use them to gather webinar registrations. All you need to do is to create a compelling headline and share the details of your webinar on the new landing page.

Here is one example:

‘Web Development: Your Competitors are Going Mobile. Are You?

This live training will show you how a mobile-friendly site can generate more sales leads.’

In case, you are not too keen to organize a webinar, you can still use this type of landing page to your advantage.

How?

Offer your customers a 30-day free trial or resource in exchange for their personal information. BuzzSumo and Vertical Response are two prime examples in this regard that offer their users free trial if they are willing to trade their personal details.

However, only a few form fields lead to conversions, still they can prove quite helpful in generating qualified leads.

But if you are really looking to up your game then, here is another idea.

A graphic design agency can use this type of landing page to produce solid leads. For instance, the company can offer free graphic design services through its advertisement. Once a potential buyer clicks on its ad, it will intentionally divert him to a landing page that has multiple questions required to be answered.

This will enable the firm to focus only on prospects that answers all or most of the questions because they are highly likely to convert.

2: Landing Page for Publicizing Next Edition of an Event

Each year we get to companies organize big conferences or webinars. To promote these events they market their sales pages on social media sites and in guest posts.

But, what happens to these publicized links once their events end?

These links will stay there, so why not use this opportunity to publicize the new or next edition of the event?

Here’s what you can alter them:

‘The 2015 Event Was a Huge Success. Here is What’s Coming Your Way This Year.’

To Be Continued…

Top 5 Trending Factors Majority Online Businesses May Not Know

The world we know is changing rapidly. Consequently, it has become an obligation for businesses to keep themselves current with the trending factors in order to stay ahead of their competition. This is particularly true for companies selling a wide variety of products and services over internet.

In today’s highly visual market, web design is crucial for online businesses. In 2016, the web layout has seen a major shift in focus as developers have moved from zest to simplicity with an aim to boost leads and conversions. Utility and responsiveness have also continued to remain the centre of attention.

What Does This Suggests?

This implies good design is absolute, but great design is what online retailers require. Let’s examine some trending factors in web design services that have drastically changed online user experience.

1: Personalized Experience

Personalized web experience is no longer limited to remembering shopping cart details or email addresses for login purpose. It has surpassed the traditional borders. Ever noticed while scrolling through Facebook, ads you see in the sidebar are for sites that are recurrently visited by you? Wondering how those sites have pulled this off? Simple, the sites you visit frequently, use cookies to store your information, so later they can proffer you true personalized experience while browsing.

2: Visual Treat 

Designers are striving more than ever to make the websites a visual delight for users because visuals are more appealing to them than pages of text. With shorter attention spans, developers are looking to make websites more alluring. Even newspapers across different parts of the world have now realized the significance of videos.

As a result, easily generatable QR codes that were initially integrated in websites can now be seen in newspapers too. The reason being is people want information in easily digestible form. Hence clear and direct communication is the way forward for e-businesses.

3: Automating Code  

Many are of the view that coding in CSS and HTML is still a cool thing to do. Unfortunately that’s not the case any longer as the era of HTML and CSS is nearly over. The two programming languages have now been replaced by some excellent software such as Adobe Reflow and Macaw. The software have given designers wings and empowered them to double-up the code.

4: Modern Metro

You may not have heard this term before, but you have surely seen the pictures that act as titles and bear little text to describe an icon. Microsoft Windows 8 was the first prime example in this regard where tiles were created to offer an intuitive and fascinating interface. Apart from Microsoft Windows, Pinterest and Instagram are two sites that have used this kind of design. Both managed to create lot of excitement among their users with this distinctive design approach.

5: Brand Promotion    

Though Macaw and Adobe Reflow have overshadowed HTML, but the cool programming language still offer some amazing features. Automatically playing videos in the backdrop once a webpage is uploaded, is one such feature that is keeping the language alive even in this era. In fact, brands have found a new way in HTML 5 videos to promote themselves and attract potential buyers.

Conclusion:

In future, web design will be centered around users. New layouts will be conceived by keeping the user needs in view, so they can be satisfied at all times. Business will be more than willing to proffer their users personalized content in order to amplify their sales and reduce their costs.

Yet, web designing is a fast changing domain that is hard to predict because technical advancements and change in human psychology can turn things around at point in time. Still, one can foretell minimalistic designs and customized user experiences will rule. Businesses that fail to comprehend the trending factors will continue to struggle.

5 Untold Web Design Secrets Revealed (Part 1)

Creating first-rate user experience is a daunting task. To attain this task and sate your visitors, it is essential to anticipate their needs and make educated decisions and estimations on their behalf. Then, combined them with other project requirements, such as coding and content creation, and it becomes fairly easy to be overwhelmed.

While there is lot to learn about best practices of user experience, there are some untold secrets that can aid you make quicker and better design decisions. Here VirtueNetz has unveiled 5 untold web design secrets that proffers awesome user experiences by concentrating on end goals.

1: Resolve Problems, Instead of Further Complicating Things

Overwhelming user experiences resolve problems and assist users meet their goals. If you are unsure or believe that something can cause problem, cease the work and take your time to address the issue before it emerges as a problem and irritate your visitors later on. This can be something as simple as fixing a contact us form and as difficult as not having enough means to effectively power your website.

Leading e-commerce platforms such as American Eagle Outfitters is a prime example in this regard. When you visit this site to buy items online, you get to view pictures of products taken from different angles. These pictures help address the issue of not being able to physically touch or hold an item like the way you do in brick and mortar stores. But, at the same time it creates a new need – the need to see every inch of the product.

Secret: Every web page is created for a purpose. Prioritize that purpose and the need of each page and then ask yourself whether you have done everything to meet them.

2: Never Design in Parts

User experience entails the whole kit and caboodle about your website. Though it’s easy to concentrate on ensuring that the checkout process on your site is flawless, or visitor onboarding process is seamless, but it’s better to contemplate and refine your website as a whole. Even a staggering initial experience can swiftly be darkened if the later interactions on your site are not well designed.

The advent of responsive web design is a fantastic example of connectivity and experience. Earlier, web designing companies and developers used to create great websites for desktop users, but the surge in the use of smartphones and tablets compelled them to revisit their approach. The lack of responsive web design degraded the experience of mobile users. As a result, responsive web design came into being as designers realized that the desktop design and experience should work regardless of whichever device a user may use.

To proffer a consistent experience, it is vital that a website should be designed in whole rather in parts. Because when you design in parts, your users feel disconnect as they don’t get that consistency while moving from one page to another.

Secret: Once you are done designing a site or adding new features to it, ask your fellow designer, who is not associated with the project, to review it. Carefully listen to what your fellow have to say about the site and analyze whether it achieves what you were aiming to accomplish.

3: Conduct Thorough Research and Monitor Everything

In order to achieve the desired results you must keep track of everything. Even a single click should be recorded. You need to monitor every page load and test every page layout to detect which version converts better.

With tools like Statcounter, Chartbeat and Google Analytics, you can track and collect info about your users, such as their location, time spent on your site, pages visited by them, device they were using, speed of their internet and even demographics.

Popular social media platform Twitter has lately tested different UI changes such as Heart for Likes, Moments, etc. It was an A/B testing, which means Twitter presented some of the users with one thing while others with different thing. This testing allowed the social site to see if the tested UI changes were worth it. The recent changes in the site suggests that the tests have worked well for the platform.

To Be Continued…..

Why Understanding User Behavior is Necessary to Enhance Website Experience?

User experience reflects how an individual feels when he or she uses a website. This includes factors like load time, usability, navigation, aesthetics, ergonomics, content, and overall interaction. That’s why when businesses look to create e-commerce platforms they aim to come up with the most effective web designs that can deliver first-rate user experience.

But to deliver exceptional user experience, first you need to comprehend your user behavior. WHY?

It will help you decipher why your users do what they do on your site.

So how you can understand your users’ behavior?

Hiring a professional web designing company in the US is one way to resolve this problem if you are not technically-savvy. In case, you are technically proficient, then there are three ways to comprehend user behavior:

  1. Analytics
  2. Customer support
  3. Usability testing

By combining all of them, you can find out how to enhance your website user experience.

Significant Parts of User Experience

Every user experience entails the following parts:

User: The person who uses your website

Website: A collection of one or more web pages that can be accessed through internet.

Objectives: Both yours and your visitors

Looks simple right? But, there is a hitch.

You can never understand these parts by employing just one tool, be it analytics, customer support, or usability testing.

Pros and Cons of Using Just One Part

Analytics tells you how your users are using your site, but it won’t reveal your visitors’ goals. So you don’t have an idea what exactly motivates them to buy from you. As some are accessing your site to gain information, some to buy your products or services, while others are just glancing. Just the way people usually access prominent e-commerce sites like Amazon and eBay.

To determine your users’ goals, you have to chat with them and there is no better medium for interaction than Customer Support. Your support channel can aid you find out their goals (problems, queries, etc.).

But, it won’t tell you how the users are using your site. Some may share their screens with your support staff, but it won’t tell you much about their actual experience.

To observe actual user experience, you have to conduct usability tests. These tests will explain the user experiences to you while visitors are trying to attain the goals on your site. It will bridge the gap between customer support and analytics by allowing you to administrate your users’ goal and guide them to do what exactly you want them to do on your site.

Employ All Three Tools to Attain Success

Each method or tool has its own advantages and disadvantages. To attain success, it is crucial for your business to employ all three tools and create an excellent user experience. Analytics will measure and identify various patterns and trends among users to give you the real picture of most significant user behaviors.

While support gives you the opportunity to interact with your customers and understand their goals. For instance, how they rate your service etc. so you can create a design that can resonate with their thoughts.

Usability test will allow you to gauge how people are using your site. Hear their views and discern why and what they do on your site. So you can create a web design without speculating about their goals. Else, you’ll drawn wrong conclusions and ignore the most important aspects of user experience.

Conclusion:

In the light of the aforementioned facts, it is absolutely clear that a business can never enhance their website user experience without developing understanding of user behavior. Comprehending user behavior is also vital because it puts companies in the driving seat and empower them to improve their bottom line by observing the thoughts and views of the target market. Most of all, enhance user experience encourages website visitors to recommend a business to their friends and family members.

Does Web Design Really Affect Your Website’s SEO?

If you are still of the view that web design has nothing to do with Search Engine Optimization (SEO), then you are certainly in for a big surprise. Web design has a significant contribution when it comes to optimizing online businesses. Yet, many business owners believe that web design is nothing more than just visual appeal of a site and it has no role to play in internet marketing. But, we at VirtueNetz think otherwise.

Revelation

In reality, Search Engine Optimization (SEO) can bear fruits when you have an effective web design because it helps improve website traffic by directly influencing user experience. Professionals and business owners are aware of the fact that web design is critical for success, but only a handful of them can explain why exactly this so. Knowing web design matters isn’t simply enough. It’s important to know why it matters.

Why Web Design Matters?

A web designing company often found itself in a tight spot when its clients ask why web design is so crucial. If that’s the case with you, then here are a few solid facts that can aid you to retort to this question, the next time your client puts you in a sticky situation and you don’t exactly know what to say.

A research was conducted to figure out whether different design elements and content factors on a website could increase or decrease the level of distrust among specific visitors of health-related websites. Contrary to the general belief, the study revealed that design elements had graving affect on trust/mistrust level than the content factors.

According to the research, around 94 percent of the visitors who mistrusted a website pointed towards issues that are directly related to web design. Even though this particular research was solely targeted at health websites, but if you apply the same principles to other industries’ websites the outcome won’t be much different because basic principles remain intact for online world.

Here are some design elements that visitors singled out as cause of mistrust:

  • Extremely complex designs or layouts
  • Dull intros and slow load time of website
  • Flashy pop-up ads
  • Difficult to read small prints on sites
  • No color or boring theme

How to Create an Effective Web Design?

In order to produce an effective web design, you need to look at the bigger picture. Create a design by having a holistic view of the business, else it won’t succeed. Certainly, the aim should be to catch users’ eyes with the design, but at the same time it should contribute to other business goals and objectives, including branding, SEO and most importantly overall conversion rates.

When you approach the web design with SEO in view, it means you are taking a long-term view because trends in web design are transitory. Meaning, what’s in today can be out tomorrow. However, your brand and online presence should live on and that can only happen when you will rightly focus on the permanent aspects. It enables a web development company or designer to produce something impactful. It doesn’t mean at all that one shouldn’t consider employing trendy or catchy designs.

Paradigm

Parallax design is one fine example that conveys the aforementioned point more clearly. The unique particular design allow developers to create a website as a single page, which goes on and on as users scrolls down. A wide majority of the users appreciate this design since it allows them to scroll through content constantly whereas webmasters adore it because it keeps the site visitors occupied.

However, search engines do not have much affection towards parallax design as it completely eliminates some important aspects that search engines use to comprehend content on websites. In addition, the design ruins the chances of spreading out your keywords through numerous pages. So avoid using aesthetically pleasing designs such as parallax since they have a detrimental effect on sites in terms of SEO.