According to a research, 62 percent of the B2B businesses that uses landing pages have six or fewer landing pages in total. One can easily guess what’s the basic thought behind it. The majority of the companies want their online visitors to focus on the essential products and services only.
It is for this very reason only 48 percent of the marketers create a new landing page for each promotional campaign. But, experts are of the view that more landing pages you create the better it is for the business.
Because more landing pages will give your site the opportunity to generate more leads.
Still didn’t get it?
Let me put it more plainly.
Each advertising campaign can be different from other since they might be targeting people with different interests and demographics. So, how can you expect that one landing page will appeal to all types of people who have dissimilar interests, demographics and straddling across various age groups, genders and etc?
Numerous studies have shown why personalized landing pages have worked wonders for companies.
- An analysis revealed that businesses which increased their landing pages from 10 to 15 witnessed a 55 percent increase in leads.
- Whilst corporations with over 40 landing pages have seen 12 X more leads as compared to the ones with 5 or less pages.
This clearly infers that more landing pages have a positive impact on lead generation.
But here the question arises, what type of landing pages a business should create to generate more leads?
VirtueNetz has explained different types of landing pages below. Pick the one that best meets your marketing campaign goals and business objectives.
1: Landing Page for Collecting User Info
The title clearly suggests the motive behind creating this type of landing pages. Ideally, these pages have just one button allowing users to submit their information before moving onto the next page.
Consequently, it makes them a perfect choice for companies that are looking to create a buzz about a product or service through webinar. Use them to gather webinar registrations. All you need to do is to create a compelling headline and share the details of your webinar on the new landing page.
Here is one example:
‘Web Development: Your Competitors are Going Mobile. Are You?
This live training will show you how a mobile-friendly site can generate more sales leads.’
In case, you are not too keen to organize a webinar, you can still use this type of landing page to your advantage.
Offer your customers a 30-day free trial or resource in exchange for their personal information. BuzzSumo and Vertical Response are two prime examples in this regard that offer their users free trial if they are willing to trade their personal details.
However, only a few form fields lead to conversions, still they can prove quite helpful in generating qualified leads.
But if you are really looking to up your game then, here is another idea.
A graphic design agency can use this type of landing page to produce solid leads. For instance, the company can offer free graphic design services through its advertisement. Once a potential buyer clicks on its ad, it will intentionally divert him to a landing page that has multiple questions required to be answered.
This will enable the firm to focus only on prospects that answers all or most of the questions because they are highly likely to convert.
2: Landing Page for Publicizing Next Edition of an Event
Each year we get to companies organize big conferences or webinars. To promote these events they market their sales pages on social media sites and in guest posts.
But, what happens to these publicized links once their events end?
These links will stay there, so why not use this opportunity to publicize the new or next edition of the event?
Here’s what you can alter them:
‘The 2015 Event Was a Huge Success. Here is What’s Coming Your Way This Year.’
To Be Continued…