Nurturing brand loyalty is the top priority for any business online, be it a small medium firm or a large corporation. Sadly, most of the businesses are still missing the opportunity to leverage their website as a tool to retain existing user base and nurture loyalty.
Whether you are using your website to sell products/services or generate sales leads, the world-wide-web can prove extremely profitable to get more out of an existing user base.
And, when it comes to designing a website, business owners must bear in mind how a site could be leveraged to encourage clients to keep coming back for repeat business.
Here VirtueNetz.com, we have aligned 4 different web designs that can aid your company to build customer and brand loyalty for longer period of time.
i: Branding With Responsive Web Design
In this era where mobile has become a necessity for many, nothing can prove more frustrating for a customer than to realize that their favorite business’s website do not work properly on tablets and smartphones. What a Loss!
Modern world customers have great expectations from businesses and they really want their websites to have responsive designs so they can work smoothly on nearly any device, be it a 4K monitor or Apple’s iPhone.
Besides scaring off your new customers, a site that is not responsive could also sway returning customers to review their purchasing decision and consider other options.
To gain success it is critical for businesses to make their website design fully responsive, and seo friendly so their existing customers won’t have to think twice while purchasing from them and it’s easily accessible.
ii: Proffer Tangible Value
In order to encourage customer loyalty, corporations have to ensure their website design proffers meaningful value to the clients that can give them a reason to return. The best example of tangible value a website could offer are routine promotions, client dashboard and video tutorials.
These offerings would compel your former customers to return to your site and use these resources several times. And, every time a customer revisits your site, it increases the possibility that they may end up buying from your e-store.
iii: Acquiring Client-to-Client Referrals
Acquiring customers may not be that difficult for a corporation, but turning them into loyal customers is certainly a tough ask. However, it’s not something that cannot be accomplished. With client-to-client referrals and networking, you can earn a loyal customer base.
But, you would be wondering what it has to do with web designing. Right?
A well-design and developed website makes your regular customers feel more comfortable, especially when they are looking to share its link with a friend. On the contrary, many online businesses strive to boost their network-driven growth in today’s marketplace where competition is more fierce than ever before.
The key reason behind it is a lot of the businesses have basic or poorly designed websites that fails to please customers and subsequently dejects them to refer it to others.
The main aim of the online business owners should be to develop a web design with assistance of a professional web designing company that can facilitate referrals. Ensure that your contact and home pages express all the strong point of your business to earn maximum return on investment through networking.
iv: Include Social Media Buttons in Web Design
Satisfied customers are more likely to share your content with others because they had a positive experience with your company. Engage these customers through social media platforms by encouraging them to follow your company pages. More followers you have on social media, more repeat business your business will see.
And there is no better way to seek success on social platforms than by integrating social media buttons in your web design. Prominent social media buttons will significantly aid you in boosting the number of existing customers who would choose to share your company’s content with their network.
Besides making them prominent, you also need to make sure that your web development company must integrate social media buttons into every page. So you can relish improved social performance.