4 Best Ways Web Design Aids Businesses Nurture Brand Loyalty

Nurturing brand loyalty is the top priority for any business online, be it a small medium firm or a large corporation. Sadly, most of the businesses are still missing the opportunity to leverage their website as a tool to retain existing user base and nurture loyalty.

Whether you are using your website to sell products/services or generate sales leads, the world-wide-web can prove extremely profitable to get more out of an existing user base.

And, when it comes to designing a website, business owners must bear in mind how a site could be leveraged to encourage clients to keep coming back for repeat business.

Here VirtueNetz.com, we have aligned 4 different web designs that can aid your company to build customer and brand loyalty for longer period of time.

i: Branding With Responsive Web Design

In this era where mobile has become a necessity for many, nothing can prove more frustrating for a customer than to realize that their favorite business’s website do not work properly on tablets and smartphones. What a Loss!

Modern world customers have great expectations from businesses and they really want their websites to have responsive designs so they can work smoothly on nearly any device, be it a 4K monitor or Apple’s iPhone.

Besides scaring off your new customers, a site that is not responsive could also sway returning customers to review their purchasing decision and consider other options.

To gain success it is critical for businesses to make their website design fully responsive, and seo friendly so their existing customers won’t have to think twice while purchasing from them and it’s easily accessible.

ii: Proffer Tangible Value

In order to encourage customer loyalty, corporations have to ensure their website design proffers meaningful value to the clients that can give them a reason to return. The best example of tangible value a website could offer are routine promotions, client dashboard and video tutorials.

These offerings would compel your former customers to return to your site and use these resources several times. And, every time a customer revisits your site, it increases the possibility that they may end up buying from your e-store.

iii: Acquiring Client-to-Client Referrals

Acquiring customers may not be that difficult for a corporation, but turning them into loyal customers is certainly a tough ask. However, it’s not something that cannot be accomplished. With client-to-client referrals and networking, you can earn a loyal customer base.

But, you would be wondering what it has to do with web designing. Right?

A well-design and developed website makes your regular customers feel more comfortable, especially when they are looking to share its link with a friend. On the contrary, many online businesses strive to boost their network-driven growth in today’s marketplace where competition is more fierce than ever before.

The key reason behind it is a lot of the businesses have basic or poorly designed websites that fails to please customers and subsequently dejects them to refer it to others.

The main aim of the online business owners should be to develop a web design with assistance of a professional web designing company that can facilitate referrals. Ensure that your contact and home pages express all the strong point of your business to earn maximum return on investment through networking.

iv: Include Social Media Buttons in Web Design

Satisfied customers are more likely to share your content with others because they had a positive experience with your company. Engage these customers through social media platforms by encouraging them to follow your company pages. More followers you have on social media, more repeat business your business will see.

And there is no better way to seek success on social platforms than by integrating social media buttons in your web design. Prominent social media buttons will significantly aid you in boosting the number of existing customers who would choose to share your company’s content with their network.

Besides making them prominent, you also need to make sure that your web development company must integrate social media buttons into every page. So you can relish improved social performance.

 

4 Elements of Contemporary Web Design to Enhance Site Performance

Each year we get to see new styles and elements in web design.

While it’s not a compulsion to make use of every new trend that comes your way, many of them have the potential to boost your visitors’ experience. With so many options to choose from, it gets really challenging for web designers to determine which styles and elements are worth considering.

To narrow down their search, VirtueNetz has short-listed four important elements of contemporary web design that can be incorporated in a website to enhance its performance.

  • Large Hero Images
  • Card Design
  • Large & Unique Font
  • Background Videos

Large Hero Images

Large hero image is the latest in thing. Medium.com, a popular publishing site, is the prime example in this regard. The site has used a large hero image in above the fold area with little text and no call to actions or social buttons. This accentuates the visual experience and encourages its users to scroll down and read more.

Large hero images can also be used in the backdrop with content on top, like the one in Uber’s website. Irrespective of the approach you may use, large hero images can visually convey your story to the visitors without relying on the text.

However, make sure that images you use are responsive because your users have high expectations and they are accessing your site from their desktops, tablets and smartphones. By using responsive images, you will allow them to have the same experience no matter whichever device they may use.

2: Card Design

Pinterest was the first to utilize card design and since then web designing companies and marketers have become a fan of this layout. The card design is everywhere on the web because it transmits information in bit sized chunks that is perfect for scanning.

The cards help you in keeping the homepage clean and organized because they breakup different pieces of content and make it easy for users to pick and choose the articles they want to read. For this very reason, the card design is swiftly becoming popular among B2C and B2B websites as its relatively easy for users to digest the information in chunks.

But, just alike the large hero images, you should use responsive card designs so their number and size can adapt accordingly as the screen size gets larger or smaller.

3: Large & Unique Font

Businesses are using large and unique font to aid their customers instantly recognize them as compared to their competitors. The New Yorker for instance, is recognized through its use of unique typography, Adobe Caslon Pro. In fact, it’s not the only business that is using large font, startups and technology companies such as Zero are also leveraging the unique typography (Blokletters-Balpen) to segregate themselves from the competition.

The best thing about large typography is it uses one style trend across the site to lead users from one section to another. The New Yorker again serves as a good example in this regard.

However, you must ensure that your web designing company should consider your favorite font’s applicability across computers and browsers. Else, your website will appear awkwardly when it is accessed through different browsers and devices.

4: Background Videos

Your customers love stories and there is no better way to quench this thirst than integrating a video that plays automatically in the backdrop. Not only it will add a lot to the site, but also diminish the need to have huge chunks of content that elaborate your business.

Let’s consider Wistia’s example. As soon as you land on the homepage of this website a large background video automatically starts playing. This background video is a great way to catch visitor’s eye, who can later click through to view the main video.

Research has also shown that our brain processes videos 60,000 times faster than text. So there is no reason to evade background videos when redesigning or launching a new site.

Top 5 Trending Factors Majority Online Businesses May Not Know

The world we know is changing rapidly. Consequently, it has become an obligation for businesses to keep themselves current with the trending factors in order to stay ahead of their competition. This is particularly true for companies selling a wide variety of products and services over internet.

In today’s highly visual market, web design is crucial for online businesses. In 2016, the web layout has seen a major shift in focus as developers have moved from zest to simplicity with an aim to boost leads and conversions. Utility and responsiveness have also continued to remain the centre of attention.

What Does This Suggests?

This implies good design is absolute, but great design is what online retailers require. Let’s examine some trending factors in web design services that have drastically changed online user experience.

1: Personalized Experience

Personalized web experience is no longer limited to remembering shopping cart details or email addresses for login purpose. It has surpassed the traditional borders. Ever noticed while scrolling through Facebook, ads you see in the sidebar are for sites that are recurrently visited by you? Wondering how those sites have pulled this off? Simple, the sites you visit frequently, use cookies to store your information, so later they can proffer you true personalized experience while browsing.

2: Visual Treat 

Designers are striving more than ever to make the websites a visual delight for users because visuals are more appealing to them than pages of text. With shorter attention spans, developers are looking to make websites more alluring. Even newspapers across different parts of the world have now realized the significance of videos.

As a result, easily generatable QR codes that were initially integrated in websites can now be seen in newspapers too. The reason being is people want information in easily digestible form. Hence clear and direct communication is the way forward for e-businesses.

3: Automating Code  

Many are of the view that coding in CSS and HTML is still a cool thing to do. Unfortunately that’s not the case any longer as the era of HTML and CSS is nearly over. The two programming languages have now been replaced by some excellent software such as Adobe Reflow and Macaw. The software have given designers wings and empowered them to double-up the code.

4: Modern Metro

You may not have heard this term before, but you have surely seen the pictures that act as titles and bear little text to describe an icon. Microsoft Windows 8 was the first prime example in this regard where tiles were created to offer an intuitive and fascinating interface. Apart from Microsoft Windows, Pinterest and Instagram are two sites that have used this kind of design. Both managed to create lot of excitement among their users with this distinctive design approach.

5: Brand Promotion    

Though Macaw and Adobe Reflow have overshadowed HTML, but the cool programming language still offer some amazing features. Automatically playing videos in the backdrop once a webpage is uploaded, is one such feature that is keeping the language alive even in this era. In fact, brands have found a new way in HTML 5 videos to promote themselves and attract potential buyers.

Conclusion:

In future, web design will be centered around users. New layouts will be conceived by keeping the user needs in view, so they can be satisfied at all times. Business will be more than willing to proffer their users personalized content in order to amplify their sales and reduce their costs.

Yet, web designing is a fast changing domain that is hard to predict because technical advancements and change in human psychology can turn things around at point in time. Still, one can foretell minimalistic designs and customized user experiences will rule. Businesses that fail to comprehend the trending factors will continue to struggle.

5 Untold Web Design Secrets Revealed (Part 1)

Creating first-rate user experience is a daunting task. To attain this task and sate your visitors, it is essential to anticipate their needs and make educated decisions and estimations on their behalf. Then, combined them with other project requirements, such as coding and content creation, and it becomes fairly easy to be overwhelmed.

While there is lot to learn about best practices of user experience, there are some untold secrets that can aid you make quicker and better design decisions. Here VirtueNetz has unveiled 5 untold web design secrets that proffers awesome user experiences by concentrating on end goals.

1: Resolve Problems, Instead of Further Complicating Things

Overwhelming user experiences resolve problems and assist users meet their goals. If you are unsure or believe that something can cause problem, cease the work and take your time to address the issue before it emerges as a problem and irritate your visitors later on. This can be something as simple as fixing a contact us form and as difficult as not having enough means to effectively power your website.

Leading e-commerce platforms such as American Eagle Outfitters is a prime example in this regard. When you visit this site to buy items online, you get to view pictures of products taken from different angles. These pictures help address the issue of not being able to physically touch or hold an item like the way you do in brick and mortar stores. But, at the same time it creates a new need – the need to see every inch of the product.

Secret: Every web page is created for a purpose. Prioritize that purpose and the need of each page and then ask yourself whether you have done everything to meet them.

2: Never Design in Parts

User experience entails the whole kit and caboodle about your website. Though it’s easy to concentrate on ensuring that the checkout process on your site is flawless, or visitor onboarding process is seamless, but it’s better to contemplate and refine your website as a whole. Even a staggering initial experience can swiftly be darkened if the later interactions on your site are not well designed.

The advent of responsive web design is a fantastic example of connectivity and experience. Earlier, web designing companies and developers used to create great websites for desktop users, but the surge in the use of smartphones and tablets compelled them to revisit their approach. The lack of responsive web design degraded the experience of mobile users. As a result, responsive web design came into being as designers realized that the desktop design and experience should work regardless of whichever device a user may use.

To proffer a consistent experience, it is vital that a website should be designed in whole rather in parts. Because when you design in parts, your users feel disconnect as they don’t get that consistency while moving from one page to another.

Secret: Once you are done designing a site or adding new features to it, ask your fellow designer, who is not associated with the project, to review it. Carefully listen to what your fellow have to say about the site and analyze whether it achieves what you were aiming to accomplish.

3: Conduct Thorough Research and Monitor Everything

In order to achieve the desired results you must keep track of everything. Even a single click should be recorded. You need to monitor every page load and test every page layout to detect which version converts better.

With tools like Statcounter, Chartbeat and Google Analytics, you can track and collect info about your users, such as their location, time spent on your site, pages visited by them, device they were using, speed of their internet and even demographics.

Popular social media platform Twitter has lately tested different UI changes such as Heart for Likes, Moments, etc. It was an A/B testing, which means Twitter presented some of the users with one thing while others with different thing. This testing allowed the social site to see if the tested UI changes were worth it. The recent changes in the site suggests that the tests have worked well for the platform.

To Be Continued…..

5 Quick and Easy Ways to Create a Website, Even If You are Not Technically-Savvy

In this age of technology, where proliferation of mobile devices has made it possible for people to shop from the comforts of their home, having a world wide web for a business seems obvious. But it turns out that over 50 percent of the small businesses in the US are still operating without a basic website. One can imagine that acquiring web development services may not fit into their budget. Yet it’s not a good excuse, particularly when you can explore quick and easy ways to create a website without having the technical knowledge.

VirtueNetz has listed a few sources below that can greatly help you in this regard:

i. CloudCart

The e-commerce sector has witnessed a rapid increase in the past few years and this trend is not likely to lose pace in the near future. In fact, more e-stores are emerging on the scene with every passing day and there are many out there that are waiting in the wing. Whereas, others are exploring ways how they can launch their e-store quickly and easily.

Ever heard of CloudCart??

CloudCart is excellent platforms that can aid you create a first-rate online e-commerce website without engaging into a distressing process. On top of it, you can have your site build in no more than 30 seconds. Incredible isn’t it? All you need to do is simply create an account, then select a template for your site, add products and VOILA.

You are ready to sell your stuff.

If that sound too good then think again. You can do all this without bearing any hefty charges. All you have to pay is a small monthly subscription fee and you can get your hands on a horde of features. In addition, you’ll get round-the-clock support service that speaks your language and can resolve your issues instantly.

ii. Unsplash

Finding free high resolution images is one of the toughest errands that web designers come across. But Unsplash has finally resolved this problem. The website that can also be called the Holy Grail of designers has an extensive collection of free and high resolution images. Anyone can copy, modify or reproduce these images and use them on any site. What’s more, it uploads 10 new images after every 10 days.

iii. BeTheme

Like Unsplash, BeTheme is also a heavenly thing for developers. The dazzling site proffers more than 180 pre-made web layouts that can be installed with just one click and boasts 20 different header styles. Above all, the team behind BeTheme has ensured that the layouts should upload faster and offer smooth navigation to end users.

If that doesn’t please you, then here is more. In case, you are not technically strong BeTheme team still have you covered. HOW? The builders and visual composers from the team are at your disposal, so you can have the theme adjusted according to your needs. Furthermore, BeTheme offers most commanding web administration services. It means administering your website won’t be an issue.

iv. Wufoo

Whether you are looking to create a contact form, evaluation form or feedback form for your website, Wufoo can assist you with all of these. In fact, the amazing web-based application can even manage your website’s form. You can use the drag-and-drop UX to create a website form while the app takes care of everything else that is required to keep it up and running.

Furthermore, it also provides you with analytics that allows you to track the results of form and create reports from the collected information. At this point in time, you may not be that keen to create a contact form for your website, but it won’t be too long before you realize it can of great benefit to you as your users will surely appreciate it.

v. PowerMockup

Prototyping web, mobile or desktop applications is a routine work for developers. With PowerMockup now this daily errand has become lot easier for designers. The useful toolkit transforms your Microsoft PowerPoint into a wireframing tool and that too in a few clicks. Also, you can take advantage of the vast collection of icons in the PowerMockup to add zing to your website or you can simply import and export your desired images.

Besides prototyping the toolkit can also be utilized to spruce up your presentations. You will be amazed to see how easily you can create excellent storyboards with it in your first try. Even if you are not an expert in, PowerMockup can allow you to create splendid presentations as it is extremely user friendly.