How to SEO Optimize Most Important Pages on a Website?

When it comes to web designing, people often fail to ignore the easy tasks that have the biggest impact. I am talking about the low hanging fruits/tasks that can drastically improve your website performance.

You will only be able to comprehend this fact when you will recognize that some pages on your website are more important than others which are also called as landing pages. Perhaps, it would be obvious for many of you, but there are some who are completely unaware of this truth. Conventional Search Engine Optimizers don’t realize the importance of the landing pages and the number of conversions that could get them.

It is for this very reason, they fail to apply this knowledge to their websites and boost conversions.

In this post, I will demonstrate some SEO tips to convert your website a revenue generating engine for your business. Each site is different than other – one way or the other. However, generally speaking, there are four pages that are more important on a site.

How to determine the potential pages?

Easy, they are your most visited web pages and the pages on which visitors are stopping by:

  • Home Page
  • Contact Us Page
  • About Us Page
  • Blog
  • Service page
  • Demo page
  • Request a quote page

Even if your most visited web pages differ from the aforementioned list, you’ll still able to develop an idea to optimize them with this post.

 

1: Home Page

Your homepage must have a big headline, so you can place the important information right below it in the centre of the page which is also known as a tagline. This is the text placed on the first interaction to create or cater the need of a visitor related to our business and services.

Just the way you have made your headline obvious to grasp visitors’ attention, in the same way make it apparent to the users where they are supposed to go next and what they should do after taking an action. This way, your site can have a flow.

How to execute it?

Call to Actions or CTA is the way to do it. Make your CTAs as prominent as possible. Your homepage can have several different CTAs, but make these buttons clickable and large, so it becomes easy for them to choose the right one.

Often, it is observed that users use the home page to find what they need or where they like to go next. Thus, your navigation menu needs to absolutely clear.

 

2: Contact Us Page

Be certain that your Hong Kong web designing company should put all the information visitors are looking for in above the fold area when designing contact us page. This information includes your firm’s phone number, email address, mailing address, location on the map, contact form, and so on.

Why you should ensure SEO compliance?

The contact us page on your website provides the most crucial details to customers that are looking to gain more details of your products/services or have the intent to place an order.

Hence, use CTA copy like “Email Now” and “Chat Now” to gratify such users’ intent instantly because that is why they have come to your contact us page.Also, it gives them the feeling of existence and credibility of your business.

This will not only give the users what they want, but also enable you to ask them to take the desired action in return. Since the aim of your business is not just to disseminate information, but to demand response too.

3: SEO for About Us Page

The users visit about us page to know abowu the company, the services, the strength and how do they work with the clients. So make sure they’ll find the answers of all their obvious questions without having to scroll down. It means you have to place all the information in above the fold area which will help them create a good image about your business and take action accordingly.

Mind you, a lot of visitors are not just seeking more information; they are in quest of deeper engagement. Sate their thirst by providing at least one CTA.

 

4: SEO for Blog

A professional web development company hk will always ensure that all the information on your blog is tidily organized, so your visitors can gain the info that has brought them to your blog. Allow your users to find “most popular”, “most recent”, or other articles on your blog by creating different categories.

Boost more conversions by including CTAs that lets your users easily download a free resource, subscribe the blog, etc. Additionally, integrate CTA buttons in the core design of your website so they can appear on each post.

To further increase the engagement, place CTAs in the footer, on the sidebars, and other places on your website.

 

Why It Is Said: Digital Is the Future

Whether you have a business that services a mostly local market or a global audience, implementing a solid SEO strategy is highly advantageous. Search engine optimization (SEO) helps the visibility of your website, creates a user-friendly experience, and generates a steady flow of targeted traffic to your website among many other things. In the past most SEOs cared about little more than ranking your website for a set of keywords. Just as Google has made continual updates to improve the search results, a good SEO strategy has evolved as well. Commonly when people think about building brand awareness, strategies such as billboards, networking and offline ads come to mind. While those things can help in building brand awareness, failing to incorporate digital strategies into the process would be a costly mistake. Even better, since they are searching for what you offer, you are paying to build brand awareness with a targeted audience.

If you have a lawn mowing service, I may be very aware of it but if I live in an apartment, I won’t have a need. SEO promotes you to those with a problem your business can solve. High organic rankings will yield a higher average conversion rate than using pay-per-click. In addition, if you set your PPC budget to low, your ads will not even be shown to numerous interested searchers. On the flip side, failing to properly optimize your PPC campaign can result in a lack of clicks or as bad, untargeted traffic wasting your budget. While PPC ads are a great way to supplement a digital marketing strategy, failing to include SEO would be a costly mistake.

Several studies have indicated that the majority of searches for local businesses come from mobile devices. As you may recall, a few months ago Google made it known that having a mobile friendly website was a must. While the update did not affect as many search results as initially expected, it made it very clear that you need to cater to a mobile audience. A solid SEO strategy will do a couple of things to make that happen. The first and most simplistic step is to make sure your website is mobile friendly. The second thing a solid strategy will do is look at the variation between desktop searches and mobile searches. This will help you identify the searches you should optimize for to reach nearby consumers. So don’t waste time and visit VirtueNetz.com today to find out what the best SEO experts can do for your business.

Why Is Digital Marketing So Important For Every Business

Digital marketing is vitally important for your small and large businesses because it provides you with the opportunity to establish significantly more engaged communication channels with your consumers for a significantly reduced budget. Digital marketing & social driven marketing strategies allow for the small business owner to compete with large corporates, something that has not been possible for decades due to the limitations of the traditional broadcasting system. Traditional methods of marketing created significant barriers to entry for small businesses, with huge budgets required to get your messages out there to the viewing and consuming public. In the past small businesses have been forced to make do with little to no real marketing or communications presence in their target audiences. Today all of this has changed.

Small businesses are finding major benefits to modern marketing, especially in the digital and socially driven marketing fields where the potential to conceive of and implement a successful marketing strategy is high. So what are these huge benefits for small businesses? Digital Marketing enables a direct communication pathway between your business and your consumer, enabling you to build your own audience of loyal fans. Digital marketing generates better Intel on consumers and can provide significantly improved ROI. Digital marketing can save you a bunch of money. Digital marketing enables real-time customer service.  Digital marketing enables multi-device contact with consumers based on the consumer’s choice of device, time, place and need. Digital marketing provides significant measurement and analysis of consumer behavior and engagement.

Thankfully the old agency model is crumbling which means that it doesn’t cost nearly as much to procure strategic or creative services these days, especially if you are happy to engage with specialists via crowdsourcing or creative hubs online. Again it is your own sweat and effort that will find these people but they can be found if you know how to look for them. In today’s tech enabled world you can pretty much teach yourself anything. If you have a little self-direction and some good search skills you can find the best ‘how to’ guides on almost anything – today we are awash with so much available learning content that many small business owners or entrepreneurs are making use of this mostly free and available instructional content to teach ourselves new skills and subjects. If you have this mindset and you are already actively self-educating on these topics you will know how much difference this makes to your business marketing strategy. And to find the awesome services, you can visit VirtueNetz.com today to find out what the experts have in the bag for you.

No Quality Website Means No Business in Today’s Rapid World

Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers especially when you are in US. It needs to contain information about what you can do for them. Have you ever advertised your business through various platforms such as printed media, radio, and television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO.  This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits. Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.

Most business have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world. Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website.  An online site can be visited anytime of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services. But first you need a quality website and for that you have to visit VirtueNetz.com where experts will provide you what is best for your business.

Why You Need Seo Services Today For You Businesses

Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition it is also a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls. In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

The majority of search engines users are more likely to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust. SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework to use before publishing content on the site.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales. To sum it up, Search engine optimization or SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your web site, blog or on-line store and gain more customers, make sales and fulfil your business purpose. Well, the why not visit VirtueNetz today to get the best SEO services for your business with the help of experts.