If you are still of the view that web design has nothing to do with Search Engine Optimization (SEO), then you are certainly in for a big surprise. Web design has a significant contribution when it comes to optimizing online businesses. Yet, many business owners believe that web design is nothing more than just visual appeal of a site and it has no role to play in internet marketing. But, we at VirtueNetz think otherwise.
In reality, Search Engine Optimization (SEO) can bear fruits when you have an effective web design because it helps improve website traffic by directly influencing user experience. Professionals and business owners are aware of the fact that web design is critical for success, but only a handful of them can explain why exactly this so. Knowing web design matters isn’t simply enough. It’s important to know why it matters.
Why Web Design Matters?
A web designing company often found itself in a tight spot when its clients ask why web design is so crucial. If that’s the case with you, then here are a few solid facts that can aid you to retort to this question, the next time your client puts you in a sticky situation and you don’t exactly know what to say.
The research was conducted to figure out whether different design elements and content factors on a website could increase or decrease the level of distrust among specific visitors of health-related websites. Contrary to the general belief, the study revealed that design elements had a graving effect on trust/mistrust level than the content factors.
According to the research, around 94 percent of the visitors who mistrusted a website pointed towards issues that are directly related to web design. Even though this particular research was solely targeted at health websites, but if you apply the same principles to other industries’ websites the outcome won’t be much different because basic principles remain intact for the online world.
Here are some design elements that visitors singled out as causes of mistrust:
- Extremely complex designs or layouts
- Dull intros and slow load time of website
- Flashy pop-up ads
- Difficult to read small prints on sites
- No color or boring theme
How to Create an Effective Web Design?
In order to produce an effective web design, you need to look at the bigger picture. Create a design by having a holistic view of the business, else it won’t succeed. Certainly, the aim should be to catch users’ eyes with the design, but at the same time, it should contribute to other business goals and objectives, including branding, SEO and most importantly overall conversion rates.
When you approach the web design with SEO in view, it means you are taking a long-term view because trends in web design are transitory. Meaning, what’s in today can be out tomorrow. However, your brand and online presence should live on and that can only happen when you will rightly focus on the permanent aspects. It enables a web development company or designer to produce something impactful. It doesn’t mean at all that one shouldn’t consider employing trendy or catchy designs.
Parallax design is one fine example that conveys the aforementioned point more clearly. The unique particular design allows developers to create a website as a single page, which goes on and on as users scrolls down. A wide majority of the users appreciate this design since it allows them to scroll through content constantly whereas webmasters adore it because it keeps the site visitors occupied.
However, search engines do not have much affection towards parallax design as it completely eliminates some important aspects that search engines use to comprehend content on websites. In addition, the design ruins the chances of spreading out your keywords through numerous pages. So avoid using aesthetically pleasing designs such as parallax since they have a detrimental effect on sites in terms of SEO.