I am passionate about all things digital I suggest you don’t blinker with your vision and miss out on any traditional media that your customers and prospects use and what currently works. It could be that a blended strategy of traditional and digital marketing can still yield returns for your business. A well-maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
Your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional methods would be considerable. Plus once you have optimized the keyword search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.
How often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly, just look how effective it is for sharing breaking news. If you consider the average Facebook user has 190 friends of which an average of 12% see their liked posts – your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same?
Mind-blowing isn’t it. However a word of caution, bad news can travel much quicker so make sure you have a risk management strategy to tackle negative press as soon as it is circulated.
I know most people hate receiving sales mailshots or phone calls at inconvenient times on stuff that they have little interest in. Online people get the choice to opt-in or out of communications and often it is relevant because they were the ones searching for it in the first place. With digital marketing you can encourage your prospects, clients, and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback that is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business.
And for good publicity, you need fantastic digital marketing and for that, you need to log on to VirtueNetz.com today where you can find the experts in this business who can strategize the best digital marketing services for your business.