Creating a first-rate user experience is a daunting task. To attain this task and sate your visitors, it is essential to anticipate their needs and make educated decisions and estimations on their behalf. Then, combined them with other project requirements, such as coding and content creation, and it becomes fairly easy to be overwhelmed.
While there is a lot to learn about best practices of user experience, there are some untold secrets that can aid you to make quicker and better design decisions. Here VirtueNetz has unveiled 5 untold web design secrets that proffer awesome user experiences by concentrating on end goals.
1: Resolve Problems, Instead of Further Complicating Things
Overwhelming user experiences resolve problems and assist users to meet their goals. If you are unsure or believe that something can cause a problem, cease the work and take your time to address the issue before it emerges as a problem and irritate your visitors later on. This can be something as simple as fixing a contact us form and as difficult as not having enough means to effectively power your website.
Leading e-commerce platforms such as American Eagle Outfitters are a prime example in this regard. When you visit this site to buy items online, you get to view pictures of products taken from different angles. These pictures help address the issue of not being able to physically touch or hold an item like the way you do in brick-and-mortar stores. But, at the same time, it creates a new need – the need to see every inch of the product.
Secret: Every web page is created for a purpose. Prioritize that purpose and the need of each page and then ask yourself whether you have done everything to meet them.
2: Never Design in Parts
User experience entails the whole kit and caboodle of your website. Though it’s easy to concentrate on ensuring that the checkout process on your site is flawless, or the visitor onboarding process is seamless, but it’s better to contemplate and refine your website as a whole. Even a staggering initial experience can swiftly be darkened if the later interactions on your site are not well designed.
The advent of responsive web design is a fantastic example of connectivity and experience. Earlier, web designing companies and developers used to create great websites for desktop users, but the surge in the use of smartphones and tablets compelled them to revisit their approach. The lack of responsive web design degraded the experience of mobile users. As a result, responsive web design came into being as designers realized that the desktop design and experience should work regardless of whichever device a user may use.
To proffer a consistent experience, it is vital that a website should be designed as a whole rather than in parts. Because when you design in parts, your users feel disconnect as they don’t get that consistency while moving from one page to another.
Secret: Once you are done designing a site or adding new features to it, ask your fellow designer, who is not associated with the project, to review it. Carefully listen to what your fellow have to say about the site and analyze whether it achieves what you were aiming to accomplish.
3: Conduct Thorough Research and Monitor Everything
In order to achieve the desired results, you must keep track of everything. Even a single click should be recorded. You need to monitor every page load and test every page layout to detect which version converts better.
With tools like Statcounter, Chartbeat, and Google Analytics, you can track and collect info about your users, such as their location, time spent on your site, pages visited by them, device they were using, speed of their internet, and even demographics.
Popular social media platform Twitter has lately tested different UI changes such as Heart for Likes, Moments, etc. It was A/B testing, which means Twitter presented some of the users with one thing while others with different things. This testing allowed the social site to see if the tested UI changes were worth it. The recent changes in the site suggest that the tests have worked well for the platform.
To Be Continued…..