Gaining traffic to your website is awesome but taking advantage of that is also important instead of losing out on those visitors. So improving the conversion rates of your website is extremely critical. Sometimes a little change to your website can prompt a remarkable change in conversion rates and if you combine several small and big tweaks then it can really bring significant change in your results.
Being a Sydney website design company, our team at VirtueNetz has researched a few great ways that can help increase conversion rates of your website and convince people to take action whether it’s filling out an inquiry form or making a purchase directly from your website.
Ways to Increase Conversion Rate of a Website In 2021
Avoid Too Many Web Design Options
When people are given too many options on a website then it creates confusion for them and they face difficulty choosing a particular product or service. You need to offer a clear picture of your products so they can quickly make a decision while sitting on your website. It is also good to tell people you are recommended or mostly sold items with a few good reviews so they can be fast in making a quick purchase and giving you a good amount of conversion rates.
Information is the Key
We have noticed that a common mistake people make on websites is that they don’t provide enough information about the particular product or service they try to sell. People prefer to see more images and videos so they can quickly decide whether to purchase or not. A lot of text-based content is also not good as most people don’t want to read too much information. Let’s take the example of Amazon and eBay. They provide a lot of content for most products they sell and this is one of the reasons they sell millions of things online. You need to communicate the value of the products or services you sell along with the price so they can easily judge the worth.
Make sure you include contact information for people to get in touch with you as it builds trust and confidence. Your location address should be properly explained so they can reach you if they want.
Discount Coupons and Incentives
It is good to offer some discount bonuses at the checkout stage i.e. free shipping or a certain percentage off. It builds interest in people and they do come back for their next purchase.
Backup with Proof
We understand you would be claiming too much but at the same time, you need to back it up whatever you say. People don’t normally take your words but also they want to see some evidence so offer customer testimonials, some case studies, and reviews on your website.
Remove Diversion
It is one of the major factors of a website. If you want people to focus on a single product then remove other irrelevant information so people don’t get distracted from the main goal you want to achieve. For example on your landing page, you can minimize information and prompt only the particular product or service you actually want to sell. The more action options you offer to your visitors the less they are to make a decision.
Web Service Guarantees
People love price matching and money-back guarantees as it gives them confidence that if your product or service doesn’t satisfy their needs, they can always have their paid money back. So they think of a win-win situation. At the same time, it builds their trust in your company and they revert to you for their next choice.
High-Quality Images
Use high-quality images on your website. Try to choose some paid stock photos from famous websites like ThemeForest, iStockPhoto, etc. Photos of happy and smiling faces create more conversion rate. Use more images and videos compared to the text as it gives them a quick decision-making option.
Use Buttons in Web Design
Use more buttons than long phrased links and instead include a hyperlink behind the button so whenever they click on that it redirects them over to the desired link. If someone is viewing your website on a mobile device then buttons play an important role as it allows them to quickly read information and take appropriate action.
Single Column Web Layout
Try to use a single-column layout instead of a double as it increases conversion rates of websites. At the bottom of the page, use the ‘back to top button, and on every page use ‘back to home’ buttons.
Use Personal Photo
That’s okay you can use the personal photos somewhere on your website to give people an impression that there is a real person behind the business.
Testimonials and Reviews
Use testimonials and reviews of customers on your website. You can sign up on a website called TrustPilot and ask your customers to give you a rating and post a review that you can easily integrate into your website.
Focus on Benefits of Your Products
You need to be clear about the benefits of your products. It is good to list out features but some people don’t understand technical terms and rather want to know the end results or benefits of the particular product.
Strong Action Verbs
Use strong call-to-action verbs so people can feel a real experience by clicking on a particular button or link. You can try words like ‘Get it now, ‘Grab it now’ etc
Headline Matters
Be careful when writing a headline on your landing page or website’s home page. It should be interesting and catchy.
Use Videos
If you are selling products online then it will be good to post video information and some video guides so people can easily understand what your products exactly offer. It will help them quickly adopt benefits and make a purchase.
Attractive Landing Pages
Create exclusive landing pages of a particular product or service that you can use for an SEO purpose i.e. pay-per-click ads and AdWords so people can directly land on the page that you are actually trying to market.
Social Media Followers
It is good to explain the number of followers or counts you have on social networks like Facebook, Twitter, Google Plus so they know the numbers of people who trust in your brand.
Related Products
When someone is viewing a particular product on your website then it is suggested to show some more but related products so they may take interest in those as well.
Tangible Products
If you are selling tangible products online then it is good to show them some stock numbers so they know how many are left or in stock. This action will make them decide promptly and ultimately will give your website a good conversion rate.