4 Lip Smacking Landing Page Types Your Company Should Serve (Part 1)

According to a research, 62 percent of the B2B businesses that uses landing pages have six or fewer landing pages in total.  One can easily guess what’s the basic thought behind it. The majority of the companies want their online visitors to focus on the essential products and services only.

It is for this very reason only 48 percent of the marketers create a new landing page for each promotional campaign. But, experts are of the view that more landing pages you create the better it is for the business.

Why?

Because more landing pages will give your site the opportunity to generate more leads.

Still didn’t get it?

Let me put it more plainly.

Each advertising campaign can be different from other since they might be targeting people with different interests and demographics. So, how can you expect that one landing page will appeal to all types of people who have dissimilar interests, demographics and straddling across various age groups, genders and etc?

Numerous studies have shown why personalized landing pages have worked wonders for companies.

• An analysis revealed that businesses which increased their landing pages from 10 to 15 witnessed a 55 percent increase in leads.
• Whilst corporations with over 40 landing pages have seen 12 X more leads as compared to the ones with 5 or less pages.

This clearly infers that more landing pages have a positive impact on lead generation.

But here the question arises, what type of landing pages a business should create to generate more leads?

VirtueNetz has explained different types of landing pages below. Pick the one that best meets your marketing campaign goals and business objectives.

1: Landing Page for Collecting User Info

The title clearly suggests the motive behind creating this type of landing pages. Ideally, these pages have just one button allowing users to submit their information before moving onto the next page.

Consequently, it makes them a perfect choice for companies that are looking to create a buzz about a product or service through webinar. Use them to gather webinar registrations. All you need to do is to create a compelling headline and share the details of your webinar on the new landing page.

Here is one example:

‘Web Development: Your Competitors are Going Mobile. Are You?

This live training will show you how a mobile-friendly site can generate more sales leads.’

In case, you are not too keen to organize a webinar, you can still use this type of landing page to your advantage.

How?

Offer your customers a 30-day free trial or resource in exchange for their personal information. BuzzSumo and Vertical Response are two prime examples in this regard that offer their users free trial if they are willing to trade their personal details.

However, only a few form fields lead to conversions, still they can prove quite helpful in generating qualified leads.

But if you are really looking to up your game then, here is another idea.

A graphic design agency can use this type of landing page to produce solid leads. For instance, the company can offer free graphic design services through its advertisement. Once a potential buyer clicks on its ad, it will intentionally divert him to a landing page that has multiple questions required to be answered.

This will enable the firm to focus only on prospects that answers all or most of the questions because they are highly likely to convert.

2: Landing Page for Publicizing Next Edition of an Event

Each year we get to companies organize big conferences or webinars. To promote these events they market their sales pages on social media sites and in guest posts.

But, what happens to these publicized links once their events end?

These links will stay there, so why not use this opportunity to publicize the new or next edition of the event?

Here’s what you can alter them:

‘The 2015 Event Was a Huge Success. Here is What’s Coming Your Way This Year.’

To Be Continued…

When we meet a new person, for no reason we either approve of him or we don’t.

Wondering why this happens?

Unconsciously we make decision to trust or like someone, who is confident, poised, have a persona, and speak politely and directly. On the other hand, it is natural for us to disapprove a person who appears unattractive, weak and closed off.

Similar is the case with the landing pages of your site.

Visitors are more inclined towards landing pages that have the appeal and trust building elements as compared to the ones that have poor graphics, low quality images and depressing color scheme.

So how an online business can add personality and trust to its landing pages?

Check out the following strategies to make your page user-friendly, trustworthy and most of all a conversion magnet that boosts revenue.

1. Add Images of People

A Harvard economist conducted a study in conjunction with a bank that dispatched letters proffering short-term loans to potential clients. In order to trigger psychosomatic responses, they varied the interest rate as well as some other cues, such as included pictures of smiling people in the corner of the letter.

The outcome of the study was beyond expectations. The letters bearing the pictures of happy wholesome female gained more positive response in contrast to the ones that have lower interest rate. This has once again proved that a picture can tell a thousand stories.

The reason being is images of people transmit trust better than any other image or text. E-commerce businesses therefore, shouldn’t refrain from adding real images of people. However, when it comes to image optimization one cannot throw in any smiling woman’s image on their page and expect to achieve good results.

You have to test the images before optimizing your landing page.

Below are the five variables that a web designing company or e-retailer needs to keep in mind while testing:

i. Serious or Smiling Image: Would you like to communicate happy professionalism or sincere professionalism?

ii. Model or Stock Image: Most of the researches have revealed that images of real people have depicted better conversion rate over model or stock photos.  It is because we have a high trust and empathy level for people like us.

iii. Direction of Eyes: Studies showed that eye directions actually matters. Why you think the smiling people in cover pictures are often directly looking at the USP (unique selling point)?

iv. Individual or Group Shots: Generally, group focus work better than singles, but if the truth to be told it mainly depends on the type of business and testing.

v. Single or Album: Majority of the successful businesses prefer to go with album and if you take the same route make sure that each image should have its own unique selling point. Yet, it will be best for you to stick with a single focus image and single USP as it works better for companies.

2. Focus on Language & Tone

Online companies often fail to focus on the language and tone they use on their landing page. To manage a relevant, amiable, and user-friendly page, you must focus on the message as it frames your tone.

Let’s put it more plainly.

The objective of a landing page is not to sell your service or product, but to sell your users on your service or product. Here is the comparison between the two approaches:

When you are looking to sell a product/service your message will communicate how amazing your product/service is, what qualities it possess that none of the competitors can offer, and how customers can save their money by instantly placing an order.

On the other hand, when you are looking to sell your users on your product/service, you will talk about how it can resolve their problem, how it can change their life and how it will allow them to spend more time in doing things they love the most.

Here are few examples that will reveal to you how businesses are selling on benefits instead of features.

Example1: “No coding required! Publish to your site in a single click and save yourself time.”

Example2: “Getting your business the results you need by showing your ads where and when it most benefits you.”
Some more tips:

i.    Try to make your landing page more personal by directly addressing visitors with terms like You, Your and We as they have a pleasant and friendly tone.

ii.    Emphasis value because visitors don’t like to follow orders instead they like to take action when they see a good proposition .i.e. use “Get access to leads” in place of “Buy now”.

Looking to Generate More Sales Leads?

Make use of the aforementioned strategies or hire VirtueNetz to create a crowd-puller landing page for your corporation.

If an online business has to pinpoint one single metric that outshines all the others in impact, it will underline ‘conversion rate’. Conversion means potential visitors of your site who end up purchasing from your business.

But, how you CONVERT?

Well, there are numerous elements on your site which works together to convert. This includes web design, content of your site, search engine optimization and social media. In order to make them work together you have to get them right.

You can attain excellent results, but first you need to understand the significance of web design in increasing conversion rate. The guidelines to create good web design haven’t changed, be it a landing page or a large website. Here’s what you need to consider when acquiring web development services to boost conversions:

Never Ignore Usability

Is your website user-friendly and intuitive? These two are the key design factors that strongly influence conversion. Usability is gauged in terms of the ease with which visitors can do various tasks on your site and the speed with which they can finish them off.

Usability features, however, can vary from the projected utility of a website. An intricate drop down menu may not be required on a landing page, but it can prove a vital addition on an e-commerce site as it makes navigation easy.

Users form their opinion about the usability of a site in the first few seconds after they land on it. To create a good first impression, online businesses can take design cues from a competitor’s site, their own existing sites or by conducting tests on various design templates in user groups.

Incorporate Conversion-Centric Design Traits

Certain design traits have a significant impact on conversion. Once you got them right, they will nudge your users to take desired actions. Following are a few conversion-centric design traits that will help you boost your website’s conversion rate.

• Fast Load Time
• Large Headings
• Stick With Design Aesthetics
• Make Your Customers Happy

1: Fast Load Time:

Fast load time is essential for the success of any website. Your users don’t like to wait, it annoys them. To keep them on your site for long period, you ensure that the insightful content on your site must load as quickly as possible. To boost your website’s load time, combine style sheets with multiple scripts and opt for CSS instead of buttons, images, background colors, etc. – evade Flash at all cost. Now test the speed of your site and directly gain insights from Google.

2: Use Large Headings

To highlight important elements and or information pieces on your site, use large headings. Also, persist with the same font hierarchy. Since readers derive key indications from it about the significance and nature of the content.

3: Stick With Design Aesthetics

A website is a medium for e-retailers to communicate with their target audience. This communication needs to be pleasant. So your visitors can sense that welcome feel and prolong their stay on your site to explore it thoroughly. You can make this possible by adhering to the design aesthetics.

For example, website visuals and color scheme plays a vital role in purchase decisions. It also affects emotions and increases brand recognition. Images, buttons, text, arrows, white spaces and lines are successfully used in aesthetic manner to divert users’ attention towards CTA (call to action).

Amazon and eBay serves as leading examples in this regard.

4: Make your Customers Happy

Strive to make your customers happy because a dissatisfied customer share his or her experience with others and such news always travel fast. To avoid disgrace, you must carefully design your website because a poor layout, difficult navigation, excessive or irrelevant content, too many clicks to gain access or locate a product/service can sabotage your efforts to own a profitable site. More importantly, the cost of fixing these issues is way higher than making them right in the first place.

When developers and graphic designers are working on a website they are so engaged in the product or service that it gets tough for them to perceive and examine every possible user experience issue. Here tracking comes in real handy. It enables you to gain wealth of information and draw educated conclusions, which is critical in aiding you detect your users’ needs and wants.

If you are still failing to attract relevant users, then there is certainly something not working efficiently for you or your users might be experiencing other issues. With testing and tracking, you can recapitulate and make the changes that are necessary to improve the user experience. Most of all, you should be willing to look beyond the research and aesthetics.

Secret: Sometimes designers get so hyper about improving a design that they make themselves believe as if they have really improved it. To evade such a situation, designers must allocate one or two hours each week to dig deep into data, so they can informed changes and decisions.

4: Seek Outside Opinion or Advice

Seeking outside opinion or advice is another way to resolve design issues.

Allowing someone who isn’t a part of your project to see your work will give you fresh view of your website that you may not have gotten otherwise. You can gain advice from different people, such as fellow designers, stakeholders and or employees who haven’t seen your project before.

While gaining an outside opinion is always well-received, but make sure to test it in order to uncover whether it really works. When it comes to testing there is no better option to test your UX than user testing. There are numerous way to user test, A/B testing with analytics software such as Google Analytics, or actually see how they use your website.

However, seeking outside opinion doesn’t mean that you have to agree to everything they say. Furthermore, if a same thing is highlighted by different users, then it is highly likely there is a graving issue. At the end of the day, it’s you who have to determine what’s best for your site.

Secret: The ideal way to collect user feedback is via services like Invision, or simply open up a channel to get your fellow designers take on it.

5: Storytelling Makes Things Easier

Want to make difficult concepts easier?

Tell your users a story. Storytelling enable your users to comprehend and remember complex ideas without any trouble. This way, your brand will not only be able to describe users’ needs and scenarios, but also be able to emotionally connect with them, which will further engross them in your site.

Businesses can learn a lot from companies like Graze that has effectively used storytelling for branding. The official website of Graze clearly explains to its users what exactly they proffer and how they have humanized their site to enhance user experience.

The best part about storytelling is it empowers you to understand your users closely. Think of it this way, to serve a customer well, you need to know him or her well. Meaning, the more info/stories you have on a customer the better you will be able to comprehend them. In brief, the more you will learn the better you will adapt when you are selling to users.

You can also use storytelling during testing. It will acquaint you with different user experiences to have an exact idea who they are, what they have understand and learned. Having such knowledge will only help you make better decisions that in turn will improve the site performance.

Secret: Do not hesitate to accept user behavior and feedback. Leverage tools like Mixpanel and Intercom to explore this course and let the outcome decide future needs and iterations.

Conclusion:

It’s a web development company’s job to carefully outline the requirements and elaborate the details. So if you are looking to create a superlative user experience, then opt for a professional graphic designing company in HK such as VirtueNetz that can deliver results.

Each year we get to see new styles and elements in web design.

While it’s not a compulsion to make use of every new trend that comes your way, many of them have the potential to boost your visitors’ experience. With so many options to choose from, it gets really challenging for web designers to determine which styles and elements are worth considering.

To narrow down their search, VirtueNetz has short-listed four important elements of contemporary web design that can be incorporated in a website to enhance its performance.

• Large Hero Images
• Card Design
• Large & Unique Font
• Background Videos

Large Hero Images

Large hero image is the latest in thing. Medium.com, a popular publishing site, is the prime example in this regard. The site has used a large hero image in above the fold area with little text and no call to actions or social buttons. This accentuates the visual experience and encourages its users to scroll down and read more.

Large hero images can also be used in the backdrop with content on top, like the one in Uber’s website. Irrespective of the approach you may use, large hero images can visually convey your story to the visitors without relying on the text.

However, make sure that images you use are responsive because your users have high expectations and they are accessing your site from their desktops, tablets and smartphones. By using responsive images, you will allow them to have the same experience no matter whichever device they may use.

2: Card Design

Pinterest was the first to utilize card design and since then web designing companies and marketers have become a fan of this layout. The card design is everywhere on the web because it transmits information in bit sized chunks that is perfect for scanning.

The cards help you in keeping the homepage clean and organized because they breakup different pieces of content and make it easy for users to pick and choose the articles they want to read. For this very reason, the card design is swiftly becoming popular among B2C and B2B websites as its relatively easy for users to digest the information in chunks.

But, just alike the large hero images, you should use responsive card designs so their number and size can adapt accordingly as the screen size gets larger or smaller.

3: Large & Unique Font

Businesses are using large and unique font to aid their customers instantly recognize them as compared to their competitors. The New Yorker for instance, is recognized through its use of unique typography, Adobe Caslon Pro. In fact, it’s not the only business that is using large font, startups and technology companies such as Zero are also leveraging the unique typography (Blokletters-Balpen) to segregate themselves from the competition.

The best thing about large typography is it uses one style trend across the site to lead users from one section to another. The New Yorker again serves as a good example in this regard.

However, you must ensure that your web designing company should consider your favorite font’s applicability across computers and browsers. Else, your website will appear awkwardly when it is accessed through different browsers and devices.

4: Background Videos

Your customers love stories and there is no better way to quench this thirst than integrating a video that plays automatically in the backdrop. Not only it will add a lot to the site, but also diminish the need to have huge chunks of content that elaborate your business.

Let’s consider Wistia’s example. As soon as you land on the homepage of this website a large background video automatically starts playing. This background video is a great way to catch visitor’s eye, who can later click through to view the main video.

Research has also shown that our brain processes videos 60,000 times faster than text. So there is no reason to evade background videos when redesigning or launching a new site.