Personalized Website, The Way to Skyrocket Your Sales

Personalized service is something that every customer wish to receive each time they walk into their favorite store. Though cut throat competition across the industries has already forced brick and mortar stores to deliver personalized service, but online businesses have yet to catch this breeze. However, rapidly increasing competition in the online world has now induced online companies to revisit their strategy. In fact, a lot of them have already embraced the notion of delivering personalized web experiences and the first thing they have done to achieve the task is redesign their websites. WHY?

Well, the answer to it is pretty candid. They want to add the personalized element to their website so both potential and everyday customers can feel like it was specifically created for them. Personalized service is not limited to warmly greeting or receiving customers, it extends beyond it. We at VirtueNetz believe it covers smooth navigation, reduced shopping cart abandonment rate, providing instant online support, knowing where your customers left off and more.

How to Create a Personalized Web Experience?

You can create a memorable web experience by auto filling a form that a user has previously filled, remembering products of a shopping cart or knowing the wants and preferences of your users. But, how can you determine the wants and preferences of your users? Personalization begins with data. User behavior and clicks are at the core of how personalization actually works.

A web development company can get this information about your site by using a tool called Google Analytics. Here is a list of information that you can gain from this tool:

  • Keywords and search queries
  • Interface and device type
  • Buying pattern/history
  • Referring source
  • Ad clicks
  • Time and day
  • Location
  • Shows age and gender of users
  • How often a user visits your site
  • Navigation and click patterns
  • Indicate user preferences

Using and implementing personalization elements, however, is a different story as it varies from site to site considering their business objectives. Besides using afore listed information to create a personalized website, here is what else you can consider to further boost the user experience.

Think of Seasonal Trends

Seasonal trends is one of the little tricks that can make your site deliver even more personalized experience. To catch on to seasonal trends, all you need to do is take advantage of latest events, happenings, holidays and or weather conditions and create an experience that feels “trendy”.

This specific approach can come in real handy for e-businesses that are associated with the sales and promotions because it sways potential customers to take action immediately, else they might lose an excellent opportunity.

Banana Republic is one fine example in this regard that uses imagery and words to encourage customers take instant action. For instance, Banana Republic remembers its past shoppers, who holds its loyalty card, and proffers them a special promotion when they revisit the site. Such an experience can make any client feel content.

Make it About “Customers”

To keep users interested in your site, products and or services, it’s important for an e-retailer to rely on a recommendation model. It will allow them to create a website that is more about the customer. Study have already shown that such sites have more loyal customer base because they believe the site or business knows them very well.

While this approach can work wonders of sales or subscription-based platforms, it can work for other sites too. But the key factor is that your site should adaptively discern user behavior and proffer suggestions based on those conducts.

For example, entertainment site, Hulu suggest its users new shows based on the flicks they have watched earlier. As a result, users gets engaged in the service and spend more time on the site. More importantly it makes them a loyal user of the service because they don’t want to switch to a service that might not comprehend their preferences.

Does Web Design Really Affect Your Website’s SEO?

If you are still of the view that web design has nothing to do with Search Engine Optimization (SEO), then you are certainly in for a big surprise. Web design has a significant contribution when it comes to optimizing online businesses. Yet, many business owners believe that web design is nothing more than just visual appeal of a site and it has no role to play in internet marketing. But, we at VirtueNetz think otherwise.

Revelation

In reality, Search Engine Optimization (SEO) can bear fruits when you have an effective web design because it helps improve website traffic by directly influencing user experience. Professionals and business owners are aware of the fact that web design is critical for success, but only a handful of them can explain why exactly this so. Knowing web design matters isn’t simply enough. It’s important to know why it matters.

Why Web Design Matters?

A web designing company often found itself in a tight spot when its clients ask why web design is so crucial. If that’s the case with you, then here are a few solid facts that can aid you to retort to this question, the next time your client puts you in a sticky situation and you don’t exactly know what to say.

A research was conducted to figure out whether different design elements and content factors on a website could increase or decrease the level of distrust among specific visitors of health-related websites. Contrary to the general belief, the study revealed that design elements had graving affect on trust/mistrust level than the content factors.

According to the research, around 94 percent of the visitors who mistrusted a website pointed towards issues that are directly related to web design. Even though this particular research was solely targeted at health websites, but if you apply the same principles to other industries’ websites the outcome won’t be much different because basic principles remain intact for online world.

Here are some design elements that visitors singled out as cause of mistrust:

  • Extremely complex designs or layouts
  • Dull intros and slow load time of website
  • Flashy pop-up ads
  • Difficult to read small prints on sites
  • No color or boring theme

How to Create an Effective Web Design?

In order to produce an effective web design, you need to look at the bigger picture. Create a design by having a holistic view of the business, else it won’t succeed. Certainly, the aim should be to catch users’ eyes with the design, but at the same time it should contribute to other business goals and objectives, including branding, SEO and most importantly overall conversion rates.

When you approach the web design with SEO in view, it means you are taking a long-term view because trends in web design are transitory. Meaning, what’s in today can be out tomorrow. However, your brand and online presence should live on and that can only happen when you will rightly focus on the permanent aspects. It enables a web development company or designer to produce something impactful. It doesn’t mean at all that one shouldn’t consider employing trendy or catchy designs.

Paradigm

Parallax design is one fine example that conveys the aforementioned point more clearly. The unique particular design allow developers to create a website as a single page, which goes on and on as users scrolls down. A wide majority of the users appreciate this design since it allows them to scroll through content constantly whereas webmasters adore it because it keeps the site visitors occupied.

However, search engines do not have much affection towards parallax design as it completely eliminates some important aspects that search engines use to comprehend content on websites. In addition, the design ruins the chances of spreading out your keywords through numerous pages. So avoid using aesthetically pleasing designs such as parallax since they have a detrimental effect on sites in terms of SEO.

What Business Owners Must Know About Web Design to Boost Their Sales?

Generally, it is perceived that web designing is all about creating an eye-catching website. One can never completely disagree with this. But, in reality there is more to web design than just creating visually memorable websites. For instance, it is essential that besides creating an attractive site you must ensure that it should be easy to navigate, designed to sell and most of all search engine friendly.

The list doesn’t just end here. There are several other factors that business owners need to consider when developing a quality website so it can aid business owners make more money. These factors can seriously hurt your efforts to attain your marketing objectives.

So, if you are considering to design or even redesign your website, here is what you have to bear in mind in order to make the right decision and boost your sales.

Evade Templates Site

There are many out there who don’t miss a single chance to latch on to the free or inexpensive WordPress templates to create a site or blog. Without a doubt, templates are quite simple and affordable, but they often end up doing more harm to businesses than good. The reason being is disadvantages of template web design simply outstrip its advantages. Here are some disadvantages of the templates:

  • Too Mainstream

Though it’s easy to find a template and create a website with it, but once you are done with the process and the website is up and running, you’ll find out that there are thousands of websites out there with the exact design. Having a generic or exact web design like other businesses ruins your branding strategy.

To stand above the competition, you need to come up with a unique design that perfectly spell out the branding and culture of your business. That is why it is critical for you to have a custom layout for your web, so people can differentiate your business from competition.

  • No Support for Mobile

With more and more people using their mobile devices to search and shop online, one cannot think of creating a site that doesn’t support mobile. With templates you will never be able to create a custom design website for mobile users.

However, with a professional Hong Kong web design company like VirtueNetz you can certainly be sure of getting two different versions of your website; one for desktop users whereas the other for mobile device users.

  • Technical Issues

Effective web design can only produced with good back end coding. The coding is usually done following languages:

  • CSS
  • JavaScript
  • HTML

If you have acquired the services of a Hong Kong web development, then making changes or updates won’t be a problem since experts in professional companies have the knowledge and hands-on experience in coding. However, with templates it won’t be possible for business managers to do the same.

5 Quick and Easy Ways to Create a Website, Even If You are Not Technically-Savvy

In this age of technology, where proliferation of mobile devices has made it possible for people to shop from the comforts of their home, having a world wide web for a business seems obvious. But it turns out that over 50 percent of the small businesses in the US are still operating without a basic website. One can imagine that acquiring web development services may not fit into their budget. Yet it’s not a good excuse, particularly when you can explore quick and easy ways to create a website without having the technical knowledge.

VirtueNetz has listed a few sources below that can greatly help you in this regard:

i. CloudCart

The e-commerce sector has witnessed a rapid increase in the past few years and this trend is not likely to lose pace in the near future. In fact, more e-stores are emerging on the scene with every passing day and there are many out there that are waiting in the wing. Whereas, others are exploring ways how they can launch their e-store quickly and easily.

Ever heard of CloudCart??

CloudCart is excellent platforms that can aid you create a first-rate online e-commerce website without engaging into a distressing process. On top of it, you can have your site build in no more than 30 seconds. Incredible isn’t it? All you need to do is simply create an account, then select a template for your site, add products and VOILA.

You are ready to sell your stuff.

If that sound too good then think again. You can do all this without bearing any hefty charges. All you have to pay is a small monthly subscription fee and you can get your hands on a horde of features. In addition, you’ll get round-the-clock support service that speaks your language and can resolve your issues instantly.

ii. Unsplash

Finding free high resolution images is one of the toughest errands that web designers come across. But Unsplash has finally resolved this problem. The website that can also be called the Holy Grail of designers has an extensive collection of free and high resolution images. Anyone can copy, modify or reproduce these images and use them on any site. What’s more, it uploads 10 new images after every 10 days.

iii. BeTheme

Like Unsplash, BeTheme is also a heavenly thing for developers. The dazzling site proffers more than 180 pre-made web layouts that can be installed with just one click and boasts 20 different header styles. Above all, the team behind BeTheme has ensured that the layouts should upload faster and offer smooth navigation to end users.

If that doesn’t please you, then here is more. In case, you are not technically strong BeTheme team still have you covered. HOW? The builders and visual composers from the team are at your disposal, so you can have the theme adjusted according to your needs. Furthermore, BeTheme offers most commanding web administration services. It means administering your website won’t be an issue.

iv. Wufoo

Whether you are looking to create a contact form, evaluation form or feedback form for your website, Wufoo can assist you with all of these. In fact, the amazing web-based application can even manage your website’s form. You can use the drag-and-drop UX to create a website form while the app takes care of everything else that is required to keep it up and running.

Furthermore, it also provides you with analytics that allows you to track the results of form and create reports from the collected information. At this point in time, you may not be that keen to create a contact form for your website, but it won’t be too long before you realize it can of great benefit to you as your users will surely appreciate it.

v. PowerMockup

Prototyping web, mobile or desktop applications is a routine work for developers. With PowerMockup now this daily errand has become lot easier for designers. The useful toolkit transforms your Microsoft PowerPoint into a wireframing tool and that too in a few clicks. Also, you can take advantage of the vast collection of icons in the PowerMockup to add zing to your website or you can simply import and export your desired images.

Besides prototyping the toolkit can also be utilized to spruce up your presentations. You will be amazed to see how easily you can create excellent storyboards with it in your first try. Even if you are not an expert in, PowerMockup can allow you to create splendid presentations as it is extremely user friendly.

4 Amazing Web Design Tools to Get Familiar With in April 2016

Besides proffering first-rate web design and development services in the US, Virtue Net has always stayed at the forefront in educating budding and aspiring developers. Bearing this in view, the prominent web development company has listed 4 amazing web design tools below that will aid website owners, front-end developers and freelance web designers looking to uncover more efficient ways to create prototypes for their clients.

  1. Atomic

Atomic is one of the design tools that is swiftly gaining the attention of web designers across the globe, owing to its knack for creating web designs in the browser, on both Macs and PCs. And that’s not all; once the design is created you can view it on a range of devices, including the iWatch. This tool also comes in handy when you are looking to show your mockups to a client or give your developer an idea of what you exactly want him or her to create.

The easy to use web design tool not only allows you to start off from a blank canvas, but also enables you to import wonderful designs from Sketch or Photoshop. Interactive elements then can be added to the design in order to gain your team or clients’ feedback. You can directly add the feedback to the project, so you can keep things uncomplicated.

By leveraging the collaborative features of Atomic, it becomes relatively easier for you to spin out and share a design frame work with your developer, who then can quickly fill it out to send it to your client for approval.

  1. Macaw

Macaw is one of the code-savvy web design tools that is an ideal choice for people, who have an aspiration to learn coding.

And that’s not the only best thing about this fine piece of software; Macaw’s interface is not too different from that of Photoshop. So if you know how to use the flagship image manipulation app of Adobe Photoshop, then you won’t face any trouble in using this software.

The Macaw is specifically designed to aid users build wireframes, mockups and prototypes without ado. On top of it as you work on it the splendid software generates CSS and HTML underlying in the backdrop. WordPress developers perhaps do not find this code generation pretty intriguing because of the drag-and-drop theme, but it definitely gives them a swift and easy way to demo the interface of the proposed project, without having them to start work on a WordPress theme.

The other important feature of Macaw is its knack to produce fully responsive designs. You can easily add custom breakpoints and view the layout a variety of devices.

  1. Frontify

Looking to create style and branding guide for a project??

Frontify Style Guide is the finest software that you can find out there. It offers vast scope of coloration, which allows you and your team to take their notes from the same sheet when working on one project. Besides being a branding guideline tool, Frontify is also a Style Guide tool since it incorporates a prototyping tool called, Workspace.

With Workspace, you and your entire team can share their views, designs, give presentation and even approve changes via online app. While Frontify Style Guide makes it easy for you to file all the fonts, colors and else, the Workspace gives you the liberty to create and share your alluring designs. You’ll surely enjoy taking this tool for a test run.

  1. Origami  

The free of charge tool is a creation of Facebook team and numerous reports have indicated that they have leveraged this tool to create a few of their most distinguished products such as Messenger and Instagram.

Unluckily, the software is currently available for iOS and Mac users. However, if you are one of those fortunate developers who are using an Apple device, then this amazing prototyping and wire framing tool can offer great assistance to you in speeding up your work flow.