Personalized service is something that every customer wish to receive each time they walk into their favorite store. Though cut throat competition across the industries has already forced brick and mortar stores to deliver personalized service, but online businesses have yet to catch this breeze. However, rapidly increasing competition in the online world has now induced online companies to revisit their strategy. In fact, a lot of them have already embraced the notion of delivering personalized web experiences and the first thing they have done to achieve the task is redesign their websites. WHY?
Well, the answer to it is pretty candid. They want to add the personalized element to their website so both potential and everyday customers can feel like it was specifically created for them. Personalized service is not limited to warmly greeting or receiving customers, it extends beyond it. We at VirtueNetz believe it covers smooth navigation, reduced shopping cart abandonment rate, providing instant online support, knowing where your customers left off and more.
How to Create a Personalized Web Experience?
You can create a memorable web experience by auto filling a form that a user has previously filled, remembering products of a shopping cart or knowing the wants and preferences of your users. But, how can you determine the wants and preferences of your users? Personalization begins with data. User behavior and clicks are at the core of how personalization actually works.
A web development company can get this information about your site by using a tool called Google Analytics. Here is a list of information that you can gain from this tool:
- Keywords and search queries
- Interface and device type
- Buying pattern/history
- Referring source
- Ad clicks
- Time and day
- Shows age and gender of users
- How often a user visits your site
- Navigation and click patterns
- Indicate user preferences
Using and implementing personalization elements, however, is a different story as it varies from site to site considering their business objectives. Besides using afore listed information to create a personalized website, here is what else you can consider to further boost the user experience.
Think of Seasonal Trends
Seasonal trends is one of the little tricks that can make your site deliver even more personalized experience. To catch on to seasonal trends, all you need to do is take advantage of latest events, happenings, holidays and or weather conditions and create an experience that feels “trendy”.
This specific approach can come in real handy for e-businesses that are associated with the sales and promotions because it sways potential customers to take action immediately, else they might lose an excellent opportunity.
Banana Republic is one fine example in this regard that uses imagery and words to encourage customers take instant action. For instance, Banana Republic remembers its past shoppers, who holds its loyalty card, and proffers them a special promotion when they revisit the site. Such an experience can make any client feel content.
Make it About “Customers”
To keep users interested in your site, products and or services, it’s important for an e-retailer to rely on a recommendation model. It will allow them to create a website that is more about the customer. Study have already shown that such sites have more loyal customer base because they believe the site or business knows them very well.
While this approach can work wonders of sales or subscription-based platforms, it can work for other sites too. But the key factor is that your site should adaptively discern user behavior and proffer suggestions based on those conducts.
For example, entertainment site, Hulu suggest its users new shows based on the flicks they have watched earlier. As a result, users gets engaged in the service and spend more time on the site. More importantly it makes them a loyal user of the service because they don’t want to switch to a service that might not comprehend their preferences.